1404 PERFORMANCE LIMITED
💤Zombieactive
11118058 · ltd · incorporated 2017-12-19
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Sept 2024
Net worth
£48.7k
book net assets
Opportunity
72/100
Strong
What this business does
Primary activity: Management consultancy activities other than financial management
Sector: Professional, scientific & technical
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and bankable structure.
Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
24 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £48,711
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
£49k
~ YoY
Current Assets
£57k
↓ 6.1% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-09-30 | 2023-09-30 |
|---|---|---|
| Total assets | £48.7k | £48.3k |
| Current assets | £56.7k | £60.4k |
| Net assets | £48.7k | £48.3k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (20 events)Click to expand
- 2025-02-13📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-03-07📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-03-17📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-11-24📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-06-29📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-07-06📄termination-director-company-with-name-termination-dateofficers · TM01
- 2021-07-06📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-07-06📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2021-05-31➖COHEN-WRAY, Andrew resigneddirector
- 2021-04-22📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-09-09📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-08-02📄accounts-with-accounts-type-dormantaccounts · AA
- 2019-08-02📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2018-12-07📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2018-01-05📄change-person-director-company-with-change-dateofficers · CH01
- 2018-01-04📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2017-12-19🏢Company incorporatedAs 1404 PERFORMANCE LIMITED
- 2017-12-19➕CRATES, Danny appointeddirector
- 2017-12-19➕COHEN-WRAY, Andrew appointeddirector
- 2017-12-19📄incorporation-companyincorporation · NEWINC
Owner dependency
75/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
45/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Danny Crates Individual · British · DOB 02/1973 · age 53 | 75–100% | 75–100% | 75-100% shares · 75-100% voting | 19/12/2017 |
1 historic (ceased) PSC
- Mr Andrew Cohen-Wrayceased 31/05/2021· 25-50% shares · 25-50% voting
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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|---|---|---|---|---|---|---|---|
| 1 FINANCING LIMITED→ 14206913 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| 1 OAK SERVICES LIMITED→ 16586525 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 11 SQUARED LIMITED→ 14370122 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| 1226 ACCOUNTING LTD→ 13695747 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| 131H LTD→ 12050763 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| 13TWELVE LIMITED→ 11756821 · est 2019 · no financials extracted | — | — | — | — | 7y | — | — |
| 1AM GROUP LTD→ 17042849 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| 2001 CONSULTING LTD→ 10403864 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| 29 CVR LTD→ 11422338 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| 2DS & TGA HOLDINGS LIMITED→ 07064062 · est 2009 · no financials extracted | — | — | — | — | 16y | — | — |
| 360 SOLUTIONS LTD→ 15879059 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| 3I MARKETING SERVICES LIMITED→ 10657077 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2017-12-19
Jurisdictionengland-wales
Primary SIC70229 — Management consultancy activities other than financial management
Registered office
Unit 3 Threshelfords Business Park Inworth Road
Feering
Colchester
CO5 9SE
England
Filing status
Accounts
Next due: 2026-06-30
Last made up to: 2024-09-30
Confirmation statement
Next due: 2026-07-20
Last: 2025-07-06
Officers (1 active · 1 resigned)
CRATES, Danny→
Activedirector · ~53y · appointed 2017-12-19
View their other companies + combined net worth →
COHEN-WRAY, Andrew→
Resigneddirector · ~49y · appointed 2017-12-19 · resigned 2021-05-31
Click a director name to see their full track record across all companies.
Recent filings (24 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-16
accounts-with-accounts-type-micro-entity
accounts · AA
2025-02-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-07-30
accounts-with-accounts-type-micro-entity
accounts · AA
2024-03-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-07-17
accounts-with-accounts-type-micro-entity
accounts · AA
2023-03-17
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-11-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-07-13
accounts-with-accounts-type-micro-entity
accounts · AA
2022-06-29
confirmation-statement-with-updates
confirmation-statement · CS01
2021-07-06
termination-director-company-with-name-termination-date
officers · TM01
2021-07-06
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2021-07-06
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2021-07-06
accounts-with-accounts-type-micro-entity
accounts · AA
2021-04-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-12-21