ATOM BRANDS LIMITED

💤Zombieactive
11252177 · ltd · incorporated 2018-03-13
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Mar 2025
Net worth
book net assets
Opportunity
71/100
Strong
🔔
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What this business does
Primary activity: SIC 11010
Sector: Manufacturing
ALSO REGISTERED FOR
  • 46342SIC 46342
  • 47250SIC 47250
  • 52103SIC 52103
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 71/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: high (82/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 4 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
2 active PSC(s) of 6 total, 6 with control declared
90
Director network
10 connected companies via shared directors
75
Filing history
23 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Mar 2024Mar 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-03-312024-03-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • 1 confirmation-statement
Last 180 days
1
filing
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (17 events)Click to expand
  1. 2025-09-16
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  2. 2025-03-11
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  3. 2025-03-11
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  4. 2025-03-11
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  5. 2025-03-11
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  6. 2024-08-13
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  7. 2023-11-27
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  8. 2022-11-30
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  9. 2021-12-14
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  10. 2021-02-25
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  11. 2019-11-14
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  12. 2018-06-19
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  13. 2018-04-28
    📄
    resolution
    resolution · RESOLUTIONS
  14. 2018-04-28
    ✏️
    change-of-name-notice
    change-of-name · CONNOT
  15. 2018-03-13
    🏢
    Company incorporated
    As ATOM BRANDS LIMITED
  16. 2018-03-13
    KELLY, Joel John appointed
    director
  17. 2018-03-13
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +No director turnover: Company is 8 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

Atom Supplies Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Atom Supplies Limited
Corporate parent · holds 75-100% shares · board control
ultimate parent
ATOM BRANDS LIMITED
This company · 11252177

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

2 active beneficial owners · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Atom Supplies Limited
Corporate entity
75100%
75–100%board control75-100% shares · 75-100% voting · board control13/03/2018
Mr Justin Toby Petszaft
Individual · British · DOB 06/1981 · age 45
sig. influencesignificant influence13/03/2018
4 historic (ceased) PSCs
  • Mr Joel John Kellyceased 11/03/2025· significant influence
  • Mr Stefan Edward Petszaftceased 11/03/2025· significant influence
  • Mr Thomas Stanley Mcguinnessceased 18/09/2024· significant influence
  • Mr Benedict James Olaf Ellefsenceased 18/09/2024· significant influence

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2018-03-13
Jurisdictionengland-wales
Primary SIC11010 — SIC 11010

Registered office

Unit 1 Ton Business Park
2-8 Morley Road
Tonbridge
Kent
TN9 1RA
United Kingdom

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-03-25
Last: 2026-03-11

Officers (1 active · 0 resigned)

KELLY, Joel John
director · ~46y · appointed 2018-03-13
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (23 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-03-12
accounts-with-accounts-type-dormant
accounts · AA
2025-09-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-03-11
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-03-11
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-03-11
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-03-11
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-03-11
accounts-with-accounts-type-dormant
accounts · AA
2024-08-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-03-26
accounts-with-accounts-type-dormant
accounts · AA
2023-11-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-03-16
accounts-with-accounts-type-dormant
accounts · AA
2022-11-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-03-22
accounts-with-accounts-type-dormant
accounts · AA
2021-12-14
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-03-11