AC FITNESS PROMOTIONS LIMITED

💤Zombieactive
11457569 · ltd · incorporated 2018-07-10
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Jul 2025
Net worth
£146.0k
book net assets
Opportunity
72/100
Strong
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What this business does
Primary activity: Other sports activities
Sector: Arts, entertainment & recreation
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: high (81/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
5 connected companies via shared directors
60
Filing history
20 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 105 (micro)
Positive net assets
Net assets £145,960
Net assets shrinking
Down £4,257 YoY

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
£146k
↓ 2.8% YoY
Current Assets
£207k
↓ 2.9% YoY
Current Liabilities
£0£43k£85k£128k£170k£213kJul 2024Jul 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 105 (micro)
Metric2025-07-312024-07-31
Total assets£182.8k£188.9k
Current assets£206.9k£213.0k
Net assets£146.0k£150.2k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
1
filing
  • 1 accounts
Last 90 days
1
filing
  • 1 accounts
Last 180 days
2
filings
  • 1 accounts
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (16 events)Click to expand
  1. 2026-04-24
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-04-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-08-07
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  4. 2024-08-06
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2024-08-06
    📄
    dissolved-compulsory-strike-off-suspended
    dissolution · DISS16(SOAS)
  6. 2024-07-02
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  7. 2023-04-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2022-07-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2021-04-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2020-04-09
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2019-12-18
    COLLARD, Cheryl Helen resigned
    director
  12. 2019-12-18
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  13. 2018-07-10
    🏢
    Company incorporated
    As AC FITNESS PROMOTIONS LIMITED
  14. 2018-07-10
    COLLARD, Adam Elliott appointed
    director
  15. 2018-07-10
    COLLARD, Cheryl Helen appointed
    director
  16. 2018-07-10
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Adam Elliott Collard
Individual · British · DOB 10/1995 · age 31
75100%
75–100%board control75-100% shares · 75-100% voting · board control10/07/2018

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2018-07-10
Jurisdictionengland-wales
Primary SIC93199 — Other sports activities

Registered office

C/O Armstrong Campbell Accountants
The Grainger Suite, Dobson House
Gosforth
NE3 3PF
England

Filing status

Accounts
Next due: 2027-04-30
Last made up to: 2025-07-31
Confirmation statement
Next due: 2026-11-03
Last: 2025-10-20

Officers (1 active · 1 resigned)

COLLARD, Adam Elliott
director · ~31y · appointed 2018-07-10
View their other companies + combined net worth →
Active
COLLARD, Cheryl Helen
director · ~44y · appointed 2018-07-10 · resigned 2019-12-18
Resigned

Click a director name to see their full track record across all companies.

Recent filings (20 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2026-04-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-11-11
accounts-with-accounts-type-micro-entity
accounts · AA
2025-04-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-11-04
gazette-filings-brought-up-to-date
gazette · DISS40
2024-08-07
accounts-with-accounts-type-micro-entity
accounts · AA
2024-08-06
dissolved-compulsory-strike-off-suspended
dissolution · DISS16(SOAS)
2024-08-06
gazette-notice-compulsory
gazette · GAZ1
2024-07-02
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-11-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-07-12
accounts-with-accounts-type-micro-entity
accounts · AA
2023-04-28
accounts-with-accounts-type-micro-entity
accounts · AA
2022-07-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-07-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-07-16
accounts-with-accounts-type-micro-entity
accounts · AA
2021-04-30