AHEAD IN SPORTS LIMITED

🏛️Establishedactive
11480412 · ltd · incorporated 2018-07-24
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jul 2025
Net worth
£-257.5k
book net assets
Opportunity
63/100
Worth a look
🔔
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What this business does
Primary activity: First-degree level higher education
Sector: Education
ALSO REGISTERED FOR
  • 85510Sports and recreation education
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 63/100 (worth a look), bankability 65/100. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Resolve: Confirmation statement overdue. Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal. Most likely exit: distressed disposal / insolvency (65/100).

Data confidence

Overall: high (81/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 2 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (2 active, 4 linked, 4 with DOB)
90
Ownership & PSC
2 active PSC(s) of 4 total, 4 with control declared
90
Director network
7 connected companies via shared directors
66
Filing history
32 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
63/100Worth a look
PassWatchWorth a lookStrongExceptional 

Mixed signal. Worth opening the full target workup before deciding to pursue.

Business quality
55
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
67
Some moderate concerns — review flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 105 (micro)
Negative net assets
Liabilities exceed assets by £257,533

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
-£258k
↓ 36% YoY
Current Assets
£1k
↓ 95% YoY
Current Liabilities
—
-£258k-£200k-£143k-£86k-£29k£28kJul 2024Jul 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 105 (micro)
Metric2025-07-312024-07-31
Total assets£-241.0k£-167.6k
Current assets£1.5k£28.4k
Net assets£-257.5k£-189.2k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • • 1 accounts
Last 180 days
1
filing
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (26 events)Click to expand
  1. 2026-04-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-04-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-04-19
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2023-04-27
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2023-02-22
    📄
    second-filing-of-confirmation-statement-with-made-up-date
    confirmation-statement · RP04CS01
  6. 2023-02-22
    📄
    second-filing-of-confirmation-statement-with-made-up-date
    confirmation-statement · RP04CS01
  7. 2022-11-09
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  8. 2022-03-21
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  9. 2022-03-14
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  10. 2022-03-11
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2021-05-18
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2020-11-11
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  13. 2020-09-25
    📄
    second-filing-of-confirmation-statement-with-made-up-date
    confirmation-statement · RP04CS01
  14. 2020-09-18
    📄
    accounts-amended-with-accounts-type-total-exemption-full
    accounts · AAMD
  15. 2020-07-08
    📄
    capital-allotment-shares
    capital · SH01
  16. 2020-06-10
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  17. 2020-06-10
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  18. 2020-05-15
    ➖
    COWLING, David Roy resigned
    director
  19. 2020-03-12
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  20. 2020-03-12
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  21. 2020-02-05
    ➖
    HORSLEY, Russel John resigned
    director
  22. 2018-07-24
    🏢
    Company incorporated
    As AHEAD IN SPORTS LIMITED
  23. 2018-07-24
    ➕
    MACDIARMID, David Ronald appointed
    director
  24. 2018-07-24
    ➕
    ROWE, David James appointed
    director
  25. 2018-07-24
    ➕
    COWLING, David Roy appointed
    director
  26. 2018-07-24
    ➕
    HORSLEY, Russel John appointed
    director

Owner dependency

58/100
Moderate — manageable with handover

Some founder dependency, but not acute. A structured handover period should cover most risk.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

1 high ·
Confirmation statement overdue
high

Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal.

Evidence: Next due: 2026-03-26

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr David James Rowe
Individual · British · DOB 07/1976 · age 50
25–50%
25–50%board control25-50% shares · 25-50% voting · board control24/07/2018
Mr David Ronald Macdiarmid
Individual · British · DOB 02/1978 · age 48
25–50%
25–50%board control25-50% shares · 25-50% voting · board control24/07/2018
2 historic (ceased) PSCs
  • Mr David Roy Cowlingceased 15/05/2020· 25-50% shares · 25-50% voting · board control · trust interest · firm interest
  • Mr Russel John Horsleyceased 05/02/2020· 25-50% shares · 25-50% voting · board control · trust interest · firm interest

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2018-07-24
Jurisdictionengland-wales
Primary SIC85421 — First-degree level higher education

Registered office

Ground Floor
73 Liverpool Road
Crosby
Merseyside
L23 5SE
United Kingdom

Filing status

Accounts
Next due: 2027-04-30
Last made up to: 2025-07-31
Confirmation statement
Next due: 2026-03-26OVERDUE
Last: 2025-03-12

Officers (2 active · 2 resigned)

MACDIARMID, David Ronald→
director · ~48y · appointed 2018-07-24
View their other companies + combined net worth →
Active
ROWE, David James→
director · ~50y · appointed 2018-07-24
View their other companies + combined net worth →
Active
COWLING, David Roy→
director · ~68y · appointed 2018-07-24 · resigned 2020-05-15
Resigned
HORSLEY, Russel John→
director · ~56y · appointed 2018-07-24 · resigned 2020-02-05
Resigned

Click a director name to see their full track record across all companies.

Recent filings (32 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2026-04-30
accounts-with-accounts-type-micro-entity
accounts · AA
2025-04-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-25
accounts-with-accounts-type-micro-entity
accounts · AA
2024-04-19
confirmation-statement-with-updates
confirmation-statement · CS01
2024-03-19
accounts-with-accounts-type-micro-entity
accounts · AA
2023-04-27
confirmation-statement-with-updates
confirmation-statement · CS01
2023-03-16
second-filing-of-confirmation-statement-with-made-up-date
confirmation-statement · RP04CS01
2023-02-22
second-filing-of-confirmation-statement-with-made-up-date
confirmation-statement · RP04CS01
2023-02-22
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-11-09
confirmation-statement
confirmation-statement · CS01
2022-04-27
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-03-21
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-03-14
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-03-11
accounts-with-accounts-type-micro-entity
accounts · AA
2021-05-18