37SMS1 LTD
🏛️Establishedactive
11779647 · ltd · incorporated 2019-01-22
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jan 2025
Net worth
£59.2k
book net assets
Opportunity
72/100
Strong
What this business does
Primary activity: Non-specialised wholesale trade
Sector: Wholesale & retail
ALSO REGISTERED FOR
- 47789Other retail sale of new goods in specialised stores (other than commercial art galleries and opticians)
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and bankable structure.
Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 2 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
24 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £59,206
Cash YoY
+103%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£23k
↑ 103% YoY
Net Worth
£59k
↑ 59% YoY
Current Assets
£100k
↑ 10% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-01-31 | 2024-01-31 |
|---|---|---|
| Total assets | £63.0k | £43.4k |
| Current assets | £99.6k | £90.2k |
| Cash | £22.9k | £11.3k |
| Debtors | £37.3k | £49.3k |
| Net assets | £59.2k | £37.3k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
1
filing
- • 1 confirmation-statement
Last 90 days
1
filing
- • 1 confirmation-statement
Last 180 days
1
filing
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (18 events)Click to expand
- 2025-10-24📄change-person-director-company-with-change-dateofficers · CH01
- 2025-10-24📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-09-18📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-09-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-05-15📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2024-05-15📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-02-13📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-09-08📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-09-21📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-08-13📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-10-19📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-05-12📄capital-allotment-sharescapital · SH01
- 2020-05-11➕LASRI, Shay appointeddirector
- 2020-05-11📄appoint-person-director-company-with-name-dateofficers · AP01
- 2019-12-18📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2019-01-22🏢Company incorporatedAs 37SMS1 LTD
- 2019-01-22➕RICE, Eli appointeddirector
- 2019-01-22📄incorporation-companyincorporation · NEWINC
Owner dependency
63/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +No director turnover: Company is 7 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Shay Lasri Individual · Israeli · DOB 03/1976 · age 50 | 25–50% | 25–50% | 25-50% shares · 25-50% voting · firm interest | 15/05/2024 |
Mr Eli Rice Individual · English · DOB 04/1979 · age 47 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control · firm interest | 22/01/2019 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Wholesale & distribution · NW postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 04830512 LIMITED→ 04830512 · est 2003 · no financials extracted | — | — | — | — | 22y | — | — |
| 10 FBG UK LTD→ 13995924 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| 1010 NAIL CARE LTD→ 12190134 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| 19:29 VAULT LTD→ 15686817 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| 1991 LIMITED→ 04382451 · est 2002 · no financials extracted | — | — | — | — | 24y | — | — |
| 26 DOLPHINS LTD→ 15726021 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| 401VAULT LIMITED→ 16341343 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| 4U2DAY LTD→ 15621910 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| 4WARDROBES LTD→ 12443241 · est 2020 · no financials extracted | — | — | — | — | 6y | — | — |
| 74 RE LTD→ 16135658 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| 770 JUDAICA AND GIFT TRADING LIMITED→ 15523033 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| 777STORES WORLDWIDE LTD→ 14411017 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2019-01-22
Jurisdictionengland-wales
Primary SIC46900 — Non-specialised wholesale trade
Registered office
129 Station Road
London
NW4 4NJ
England
Filing status
Accounts
Next due: 2026-10-31
Last made up to: 2025-01-31
Confirmation statement
Next due: 2027-03-25
Last: 2026-03-11
Officers (2 active · 0 resigned)
Active
Active
Click a director name to see their full track record across all companies.
Recent filings (24 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-04-07
change-person-director-company-with-change-date
officers · CH01
2025-10-24
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-10-24
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-09-18
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-09-30
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2024-05-15
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-05-15
confirmation-statement-with-updates
confirmation-statement · CS01
2024-03-11
confirmation-statement-with-updates
confirmation-statement · CS01
2024-02-13
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-02-13
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-09-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-06-01
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-09-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-05-18