CLEVERLY PLANNED LIMITED

💤Zombieactive
11930628 · ltd · incorporated 2019-04-08
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Apr 2025
Net worth
—
book net assets
Opportunity
72/100
Strong
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What this business does
Primary activity: Other activities auxiliary to financial services, except insurance and pension funding
Sector: Financial & insurance
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: strategic trade sale (65/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
22 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Apr 2024Apr 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-04-302024-04-30
Average employees-200-200

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
1
filing
  • • 1 confirmation-statement
Last 90 days
1
filing
  • • 1 confirmation-statement
Last 180 days
1
filing
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (18 events)Click to expand
  1. 2025-08-04
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2024-07-31
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2024-05-21
    📄
    change-person-director-company-with-change-date
    officers · CH01
  4. 2023-07-26
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2022-07-15
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2021-06-21
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2021-03-04
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  8. 2020-08-12
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2019-05-23
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  10. 2019-05-23
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  11. 2019-05-23
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  12. 2019-05-22
    ➕
    MARFELL, Sophie Elizabeth appointed
    director
  13. 2019-05-22
    ➖
    GILLIBRAND, Michael Paul resigned
    director
  14. 2019-05-22
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  15. 2019-05-22
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  16. 2019-04-08
    🏢
    Company incorporated
    As CLEVERLY PLANNED LIMITED
  17. 2019-04-08
    ➕
    GILLIBRAND, Michael Paul appointed
    director
  18. 2019-04-08
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Miss Sophie Elizabeth Marfell
Individual · British · DOB 11/1984 · age 42
75–100%
75–100%board control75-100% shares · 75-100% voting · board control22/05/2019
1 historic (ceased) PSC
  • Mr Michael Paul Gillibrandceased 22/05/2019· 75-100% shares · 75-100% voting · board control · significant influence · firm interest

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2019-04-08
Jurisdictionengland-wales
Primary SIC66190 — Other activities auxiliary to financial services, except insurance and pension funding

Registered office

22a Victoria Road
Saltaire
Shipley
BD18 3LQ
England

Filing status

Accounts
Next due: 2027-01-31
Last made up to: 2025-04-30
Confirmation statement
Next due: 2027-06-01
Last: 2026-05-18

Officers (1 active · 1 resigned)

MARFELL, Sophie Elizabeth→
director · ~42y · appointed 2019-05-22
View their other companies + combined net worth →
Active
GILLIBRAND, Michael Paul→
director · ~62y · appointed 2019-04-08 · resigned 2019-05-22
Resigned

Click a director name to see their full track record across all companies.

Recent filings (22 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-05-22
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-08-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-05-18
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-07-31
change-person-director-company-with-change-date
officers · CH01
2024-05-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-05-21
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-07-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-05-22
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-07-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-05-23
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-06-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-05-18
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2021-03-04
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-08-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-06-03