4 SALES MATTERS LIMITED
💤Zombieactive
11963502 · ltd · incorporated 2019-04-25
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
Why now
Window closing · high confidence
Getting harder to buy cheaply — 4 signals strengthening over the last 30 days.
- · Hygiene score: 70 → 90
- · Opportunity score: 68 → 76
- · Bankability: 65 → 75
- · Distress / opportunity: speculative → avoid
Opportunity decay
hardening · 6-months
Hardening — profile is tightening. If you want to act, do it before the window closes further.
- · 4 recent signals strengthening vs 0 weakening
What changed my view
Last 30 days
Picture improved over the last 30 days — 4 positive signals vs 0 negative.
- ↑Opportunity score: 68 → 76
- ↑Hygiene score: 70 → 90
- ↑Bankability: 65 → 75
- ↑Filings: 24 → 25
- ·Distress / opportunity: speculative → avoid
Last 90 days
No snapshot from 90 days ago — start tracking from today.
Last 180 days
No snapshot from 180 days ago — start tracking from today.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Apr 2025
Net worth
—
book net assets
Opportunity
76/100
Strong
What this business does
Primary activity: Management consultancy activities other than financial management
Sector: Professional, scientific & technical
Investor take
PursueActive trading company with a 66-year-old founder — textbook succession opportunity.
Opportunity 76/100 (strong), bankability 75/100. Strong seller-intent signal (60/100, director aged 66). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
25 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-04-30 | 2024-04-30 |
|---|
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
3
filings
- • 1 confirmation-statement
- • 1 officers
- • 1 persons-with-significant-control
Last 180 days
3
filings
- • 1 confirmation-statement
- • 1 officers
- • 1 persons-with-significant-control
Counts from Companies House filing history.
Corporate timeline (20 events)Click to expand
- 2026-05-05📄change-person-director-company-with-change-dateofficers · CH01
- 2026-05-05📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-08-13📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-03-06📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-03-06📄change-person-director-company-with-change-dateofficers · CH01
- 2025-03-06📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-02-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-12-21📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-12-12📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-01-09📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-01-04📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-05-12📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2022-05-12📄withdrawal-of-a-person-with-significant-control-statementpersons-with-significant-control · PSC09
- 2022-03-11📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-04-09📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-01-21📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2020-09-23📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2019-04-25🏢Company incorporatedAs 4 SALES MATTERS LIMITED
- 2019-04-25➕COX, Garry Paul appointeddirector
- 2019-04-25📄incorporation-companyincorporation · NEWINC
Owner dependency
95/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Founder age: Director aged approximately 66 — succession pressure is live.
- +No director turnover: Company is 7 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
65/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primaryFounder aged 63+: Senior director is approximately 66. Approaching typical UK retirement age — succession thinking likely.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Garry Paul Cox Individual · British · DOB 10/1960 · age 66 | 50–75% | — | 50-75% shares | 01/05/2022 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Professional services · PO postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| ALF ACCOUNTING LIMITED→ 06504369 · est 2008 · no financials extracted | — | — | — | — | 18y | — | — |
| ALIGNED HR SERVICES LIMITED→ 11788070 · est 2019 · no financials extracted | — | — | — | — | 7y | — | — |
| ALLEGRI & CO. LTD→ 07829890 · est 2011 · no financials extracted | — | — | — | — | 14y | — | — |
| ALLENDENE LIMITED→ 06576383 · est 2008 · no financials extracted | — | — | — | — | 17y | — | — |
| ALLTRADES RECRUITMENT SERVICES LTD→ 12648668 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| ALLY CONSULTANCY LTD→ 13179786 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| ALP MARQUEE LTD→ 15828683 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ALPHA TECHNICAL RECRUITMENT LTD→ 08209165 · est 2012 · no financials extracted | — | — | — | — | 13y | — | — |
| ALPINESTARS UK LIMITED→ 11426534 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| ALTERNATIVE LEARNING INITIATIVE GROUP NETWORK CIC→ 17121700 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ALTO MARKETING LIMITED→ 04403848 · est 2002 · no financials extracted | — | — | — | — | 24y | — | — |
| ALTRUISMO LTD→ 15064261 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2019-04-25
Jurisdictionengland-wales
Primary SIC70229 — Management consultancy activities other than financial management
Registered office
203 West Street
Fareham
Hampshire
PO16 0EN
United Kingdom
Filing status
Accounts
Next due: 2027-01-31
Last made up to: 2025-04-30
Confirmation statement
Next due: 2027-05-01
Last: 2026-04-17
Officers (1 active · 0 resigned)
COX, Garry Paul→
Activedirector · ~66y · appointed 2019-04-25
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (25 total)
confirmation-statement-with-updates
confirmation-statement · CS01
2026-06-01
change-person-director-company-with-change-date
officers · CH01
2026-05-05
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-05-05
accounts-with-accounts-type-micro-entity
accounts · AA
2025-08-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-17
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-03-06
change-person-director-company-with-change-date
officers · CH01
2025-03-06
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-03-06
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-02-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-06-11
accounts-with-accounts-type-micro-entity
accounts · AA
2023-12-21
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-12-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-04-17
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-01-09
accounts-with-accounts-type-micro-entity
accounts · AA
2023-01-04