ADDICTION LONDON LTD

💤Zombieactive

12111165 · ltd · incorporated 2019-07-18

Investment thesis

Zombie company — trading but stalled; unlikely mover.

Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.

Why risky: No growth signal; thin margin for error on price.

🔒Estimated value

—

Upgrade to see

Turnover

—

year to Jul 2025

Net worth

—

book net assets

Opportunity

76/100

Strong

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What this business does

Primary activity: SIC 99999

Sector: Extraterritorial bodies

Investor take

Pursue

Active trading company with a 71-year-old founder — textbook succession opportunity.

Opportunity 76/100 (strong), bankability 75/100. Strong seller-intent signal (60/100, director aged 71). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (65/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile

address, 1 SIC codes, incorporation date

100

Financials

2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed

Lenders & charges

Confirmed no charges registered

Directors & officers

5 officers (3 active, 5 linked, 3 with DOB)

Ownership & PSC

1 active PSC(s) of 1 total, 1 with control declared

Director network

Network not yet resolved

Filing history

25 filings on record

Gazette notices

No matching gazette notices (standard for active companies)

Opportunity Score

76/100Strong

PassWatchWorth a lookStrongExceptional

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality

Adequate — check latest filings for context.

Acquirability

Strong succession / seller-readiness signals.

Risk profile

Few red flags.

Signal strength

Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts

Cash

—

Net Worth

—

Current Assets

—

Current Liabilities

—

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102

Metric	2025-07-31	2024-07-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days

filings

Last 90 days

filings

• 1 officers
• 1 accounts

Last 180 days

filings

• 1 officers
• 1 accounts

Counts from Companies House filing history.

Corporate timeline (27 events)Click to expand

2026-03-25
📄
change-person-director-company-with-change-date
officers · CH01
2026-03-25
📄
accounts-with-accounts-type-dormant
accounts · AA
2025-03-26
📄
accounts-with-accounts-type-dormant
accounts · AA
2024-04-22
📄
accounts-with-accounts-type-dormant
accounts · AA
2023-09-05
📄
termination-director-company-with-name-termination-date
officers · TM01
2023-09-05
📄
termination-director-company-with-name-termination-date
officers · TM01
2023-09-05
📄
appoint-person-secretary-company-with-name-date
officers · AP03
2023-09-05
📄
appoint-person-secretary-company-with-name-date
officers · AP03
2023-08-08
➕
DIMITRESCU, Marta-Maria appointed
secretary
2023-08-08
➕
RUSU, Andre appointed
secretary
2023-08-08
➖
DIMITRESCU, Marta-Maria resigned
director
2023-08-08
➖
RUSU, Andre resigned
director
2023-04-13
📄
accounts-with-accounts-type-dormant
accounts · AA
2022-06-14
📄
change-person-director-company-with-change-date
officers · CH01
2022-06-14
📄
change-person-director-company-with-change-date
officers · CH01
2022-06-13
📍
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2021-10-03
📄
change-person-director-company-with-change-date
officers · CH01
2021-10-03
📄
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2021-08-26
📄
accounts-with-accounts-type-dormant
accounts · AA
2021-05-26
📄
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-03-23
➕
DIMITRESCU, Marta-Maria appointed
director
2021-03-23
➕
RUSU, Andre appointed
director
2021-03-23
📄
appoint-person-director-company-with-name-date
officers · AP01
2021-03-23
📄
appoint-person-director-company-with-name-date
officers · AP01
2019-07-18
🏢
Company incorporated
As ADDICTION LONDON LTD
2019-07-18
➕
RUSU, Augustin-Petru appointed
director
2019-07-18
📄
incorporation-company
incorporation · NEWINC

Owner dependency

90/100

Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS

+Sole director: Only one active director — all governance concentrated on one person.
+Founder age: Director aged approximately 71 — succession pressure is live.

Succession & seller-readiness

75/100

Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS

primaryFounder aged 70+: Senior director is approximately 71 years old. Natural succession window is now.
primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean

No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%

Name	Shares	Voting rights	Nature of control	Notified
Mr Petru-Augustin Rusu Individual · Romanian · DOB 02/1955 · age 71	75–100%	75–100%	board control75-100% shares · 75-100% voting · board control · trust interest · firm interest	18/07/2019

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

Similar companies

Active · Other · EC postcode area

Company	Est. value	Turnover	Net worth	Staff	Age	Opp	Director
ABRDN UK SHOPPING CENTRE FEEDER FUND LP→ LP011881 · est 2007 · no financials extracted	—	—	—	—	19y	—	—
ABSATOP CONSULTING LTD→ 16844439 · est 2025 · no financials extracted	—	—	—	—	—	—	—
ABSOLUTE SECURITY LTD→ 13811068 · est 2021 · no financials extracted	—	—	—	—	4y	—	—
ACADEMY CONSTRUCTORS LIMITED→ 05687176 · est 2006 · no financials extracted	—	—	—	—	20y	—	—
ACCOUNTANCY.CO.UK LIMITED→ 04920267 · est 2003 · no financials extracted	—	—	—	—	22y	—	—
ACCOUNTING ROAD LTD→ 15186613 · est 2023 · no financials extracted	—	—	—	—	2y	—	—
ACCTX CONSULTING LIMITED→ 03842083 · est 1999 · no financials extracted	—	—	—	—	26y	—	—
ACORN CRESCENT LTD→ 15306106 · est 2023 · no financials extracted	—	—	—	—	2y	—	—
ACTION FOR AUTISM LIMITED→ 03775060 · est 1999 · no financials extracted	—	—	—	—	26y	—	—
ACTIVITY NATION LTD→ 13242757 · est 2021 · no financials extracted	—	—	—	—	5y	—	—
ADDACTION LIMITED→ 12036661 · est 2019 · no financials extracted	—	—	—	—	6y	—	—
ADDINGSTONE GROUP LIMITED→ 12257584 · est 2019 · no financials extracted	—	—	—	—	6y	—	—

Peers ranked by estimated value, then turnover, then opportunity score.See all →

🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →

🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive

Typeltd

Incorporated2019-07-18

Jurisdictionengland-wales

Primary SIC99999 — SIC 99999

Registered office

128 City Road

London

EC1V 2NX

United Kingdom

Filing status

Accounts

Next due: 2027-04-30

Last made up to: 2025-07-31

Confirmation statement

Next due: 2026-07-23

Last: 2025-07-09

Officers (3 active · 2 resigned)

DIMITRESCU, Marta-Maria→

secretary · appointed 2023-08-08

View their other companies + combined net worth →

Active

RUSU, Andre→

secretary · appointed 2023-08-08

View their other companies + combined net worth →

Active

RUSU, Augustin-Petru→

director · ~71y · appointed 2019-07-18

View their other companies + combined net worth →

Active

DIMITRESCU, Marta-Maria→

director · ~71y · appointed 2021-03-23 · resigned 2023-08-08

Resigned

RUSU, Andre→

director · ~41y · appointed 2021-03-23 · resigned 2023-08-08

Resigned

Click a director name to see their full track record across all companies.

Recent filings (25 total)

change-person-director-company-with-change-date

officers · CH01

2026-03-25

accounts-with-accounts-type-dormant

accounts · AA

2026-03-25

confirmation-statement-with-no-updates

confirmation-statement · CS01

2025-07-21

accounts-with-accounts-type-dormant

accounts · AA

2025-03-26

confirmation-statement-with-no-updates

confirmation-statement · CS01

2024-07-22

accounts-with-accounts-type-dormant

accounts · AA

2024-04-22

confirmation-statement-with-no-updates

confirmation-statement · CS01

2023-09-07

termination-director-company-with-name-termination-date

officers · TM01

2023-09-05

termination-director-company-with-name-termination-date

officers · TM01

2023-09-05

appoint-person-secretary-company-with-name-date

officers · AP03

2023-09-05

appoint-person-secretary-company-with-name-date

officers · AP03

2023-09-05

accounts-with-accounts-type-dormant

accounts · AA

2023-04-13

confirmation-statement-with-no-updates

confirmation-statement · CS01

2022-07-28

change-person-director-company-with-change-date

officers · CH01

2022-06-14

change-person-director-company-with-change-date

officers · CH01

2022-06-14