ADVANTAGE SPORTS GROUP LIMITED
- 85510Sports and recreation education
- 93199Other sports activities
Opportunity 69/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Total assets | £8.5k | £2.7k |
| Current assets | £6.8k | £1.6k |
| Net assets | £8.5k | £2.7k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Corporate timeline (12 events)Click to expand
- 2025-12-28📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-08-04✏️certificate-change-of-name-companychange-of-name · CERTNM
- 2025-01-21📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-12-05📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-12-14📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-12-02📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2022-03-09📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-03-16📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-01-21📄resolutionresolution · RESOLUTIONS
- 2019-07-23🏢Company incorporatedAs ADVANTAGE SPORTS GROUP LIMITED
- 2019-07-23➕DENTON, Rhys Mykel appointeddirector
- 2019-07-23📄incorporation-companyincorporation · NEWINC
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +No director turnover: Company is 7 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
1 med ·Name changes can be benign (rebrand) but can also precede distress, phoenix activity, or buyer concealment.
Evidence: 2025-08-04: certificate-change-of-name-company
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Rhys Mykel Denton Individual · British · DOB 12/1990 · age 36 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 23/07/2019 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
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Registered office
Filing status
Officers (1 active · 0 resigned)
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