BONFIRE RETAIL INTELLIGENCE LIMITED

💤Zombieactive
12172372 · ltd · incorporated 2019-08-23
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Aug 2024
Net worth
book net assets
Opportunity
58/100
Worth a look
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What this business does
Primary activity: SIC 99999
Sector: Extraterritorial bodies
Investor take
Pass (distressed without resilience)
Distressed admin-neglect survivor — structural issues outweigh the discount.

Opportunity 58/100 (worth a look), bankability 45/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: File overdue accounts. Clears statutory overdue flag — immediate bankability uplift for refinance conversations. Most likely exit: share sale to pe / searcher (53/100). Current lenders should be on monthly review.

Data confidence

Overall: medium (62/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
No PSCs filed (unusual — worth investigating)
35
Director network
Network not yet resolved
30
Filing history
18 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
58/100Worth a look
PassWatchWorth a lookStrongExceptional 

Mixed signal. Worth opening the full target workup before deciding to pursue.

Business quality
40
Concerning — overdue filings or status flags present.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
49
Multiple red flags — proceed with caution.
Signal strength
90
Good data coverage for analysis.

Key financials

1 year extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities

Financials

Extracted from Companies House accounts · FRS 102
Metric2024-08-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (14 events)Click to expand
  1. 2024-10-14
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  2. 2024-01-31
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  3. 2023-06-05
    📄
    change-person-director-company-with-change-date
    officers · CH01
  4. 2023-06-05
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  5. 2023-03-31
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  6. 2021-11-19
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  7. 2020-10-15
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  8. 2020-09-28
    📄
    change-person-director-company-with-change-date
    officers · CH01
  9. 2020-09-28
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  10. 2020-07-06
    📄
    change-person-director-company-with-change-date
    officers · CH01
  11. 2020-06-18
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  12. 2019-08-23
    🏢
    Company incorporated
    As BONFIRE RETAIL INTELLIGENCE LIMITED
  13. 2019-08-23
    BOGACKI, Geoff appointed
    director
  14. 2019-08-23
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

88/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Senior director age: Director aged approximately 58 — approaching natural succession window.
  • +No director turnover: Company is 7 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

55/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 58. Early succession window.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

2 high ·
Accounts overdue
high

Statutory accounts have not been filed by their due date. Can indicate admin breakdown, cash preservation, or deliberate delay.

Evidence: Next due: 2026-05-31

Confirmation statement overdue
high

Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal.

Evidence: Next due: 2026-07-12

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
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Company details

Statusactive
Typeltd
Incorporated2019-08-23
Jurisdictionengland-wales
Primary SIC99999 — SIC 99999

Registered office

Suite 6 Mercer Manor Barns
Sherington
Newport Pagnell
Buckinghamshire
MK16 9PU
England

Filing status

Accounts
Next due: 2026-05-31OVERDUE
Last made up to: 2024-08-31
Confirmation statement
Next due: 2026-07-12OVERDUE
Last: 2025-06-28

Officers (1 active · 0 resigned)

BOGACKI, Geoff
director · ~58y · appointed 2019-08-23
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (18 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2025-07-02
accounts-with-accounts-type-dormant
accounts · AA
2024-10-14
confirmation-statement-with-updates
confirmation-statement · CS01
2024-07-11
accounts-with-accounts-type-dormant
accounts · AA
2024-01-31
confirmation-statement-with-updates
confirmation-statement · CS01
2023-07-10
change-person-director-company-with-change-date
officers · CH01
2023-06-05
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-06-05
accounts-with-accounts-type-dormant
accounts · AA
2023-03-31
confirmation-statement-with-updates
confirmation-statement · CS01
2022-06-28
accounts-with-accounts-type-dormant
accounts · AA
2021-11-19
confirmation-statement-with-updates
confirmation-statement · CS01
2021-08-27
accounts-with-accounts-type-dormant
accounts · AA
2020-10-15
confirmation-statement-with-updates
confirmation-statement · CS01
2020-09-28
change-person-director-company-with-change-date
officers · CH01
2020-09-28
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2020-09-28