ADSTRADING AS BLACK APPLE LTD
💤Zombieactive
12183237 · ltd · incorporated 2019-09-02
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Sept 2024
Net worth
£-2.7k
book net assets
Opportunity
72/100
Strong
What this business does
Primary activity: Other retail sale in non-specialised stores
Sector: Wholesale & retail
Investor take
Pass (distressed without resilience)Distressed active trading company — structural issues outweigh the discount.
Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: distressed disposal / insolvency (65/100).
Data confidence
Overall: medium (70/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (1 active, 4 linked, 4 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
24 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 102Negative net assets
Liabilities exceed assets by £2,735
Very low cash
Cash position: £1
Key financials
1 year extracted from filed iXBRL accountsCash
£1
Net Worth
-£3k
Current Assets
£5k
Current Liabilities
—
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2024-09-30 |
|---|---|
| Total assets | £-2.7k |
| Current assets | £5.3k |
| Cash | £1 |
| Net assets | £-2.7k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
5
filings
- • 2 gazette
- • 2 officers
- • 1 confirmation-statement
Last 90 days
5
filings
- • 2 gazette
- • 2 officers
- • 1 confirmation-statement
Last 180 days
5
filings
- • 2 gazette
- • 2 officers
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (25 events)Click to expand
- 2026-05-06📄gazette-filings-brought-up-to-dategazette · DISS40
- 2026-05-05📄gazette-notice-compulsorygazette · GAZ1
- 2026-04-30➕SULLMAN, Eleanor Dominique appointeddirector
- 2026-04-30➖SULLMAN, Dominique Lahr resigneddirector
- 2026-04-30📄appoint-person-director-company-with-name-dateofficers · AP01
- 2026-04-30📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-07-06📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-06-30📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2025-03-05📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-04-17📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-08-29📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-02-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-07-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-04-13📄gazette-filings-brought-up-to-dategazette · DISS40
- 2022-04-12📄gazette-notice-compulsorygazette · GAZ1
- 2020-12-04📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-02-06➖HUMPHRIES, Stephen Charles resigneddirector
- 2020-02-06➖LAWTON, Adrian Christopher resigneddirector
- 2020-02-06📄termination-director-company-with-name-termination-dateofficers · TM01
- 2020-02-06📄termination-director-company-with-name-termination-dateofficers · TM01
- 2019-09-02🏢Company incorporatedAs ADSTRADING AS BLACK APPLE LTD
- 2019-09-02➕HUMPHRIES, Stephen Charles appointeddirector
- 2019-09-02➕LAWTON, Adrian Christopher appointeddirector
- 2019-09-02➕SULLMAN, Dominique Lahr appointeddirector
- 2019-09-02📄incorporation-companyincorporation · NEWINC
Owner dependency
75/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
45/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Dominique Lahr Sullman Individual · American · DOB 10/1972 · age 54 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 02/09/2019 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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| A.P INVESTING LTD→ 17045691 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| A&T DISTRIBUTION LTD→ 16466628 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| A1BARSTUFF LTD→ 07275382 · est 2010 · no financials extracted | — | — | — | — | 15y | — | — |
| A1SPARTA LTD→ 15425941 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| ADAPTOLATTE LTD→ 14677547 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| ADVANCED INNOVATION BUSINESS LIMITED→ 14968842 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2019-09-02
Jurisdictionengland-wales
Primary SIC47190 — Other retail sale in non-specialised stores
Registered office
24 The Broadway
Shifnal
TF11 8AL
England
Filing status
Accounts
Next due: 2026-06-29
Last made up to: 2024-09-30
Confirmation statement
Next due: 2027-02-02
Last: 2026-01-19
Officers (1 active · 3 resigned)
SULLMAN, Eleanor Dominique→
Activedirector · ~17y · appointed 2026-04-30
View their other companies + combined net worth →
HUMPHRIES, Stephen Charles→
Resigneddirector · ~45y · appointed 2019-09-02 · resigned 2020-02-06
LAWTON, Adrian Christopher→
Resigneddirector · ~43y · appointed 2019-09-02 · resigned 2020-02-06
SULLMAN, Dominique Lahr→
Resigneddirector · ~54y · appointed 2019-09-02 · resigned 2026-04-30
Click a director name to see their full track record across all companies.
Recent filings (24 total)
gazette-filings-brought-up-to-date
gazette · DISS40
2026-05-06
gazette-notice-compulsory
gazette · GAZ1
2026-05-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-04-30
appoint-person-director-company-with-name-date
officers · AP01
2026-04-30
termination-director-company-with-name-termination-date
officers · TM01
2026-04-30
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-07-06
change-account-reference-date-company-previous-shortened
accounts · AA01
2025-06-30
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-03-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-02-03
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-04-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-02-07
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-08-29
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-02-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-02-07
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-07-29