ALE MARKETING LTD
🏛️Establishedactive
12296972 · ltd · incorporated 2019-11-04
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Nov 2025
Net worth
£100
book net assets
Opportunity
77/100
Strong
What this business does
Primary activity: SIC 46150
Sector: Wholesale & retail
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and bankable structure.
Opportunity 77/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: high (83/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
13 connected companies via shared directors
84
Filing history
21 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
77/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 105 (micro)Positive net assets
Net assets £100
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
£100
Current Assets
£100
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 105 (micro)| Metric | 2025-11-30 | 2024-11-30 |
|---|---|---|
| Total assets | £100 | — |
| Current assets | £100 | — |
| Net assets | £100 | — |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
2
filings
- • 1 confirmation-statement
- • 1 accounts
Last 90 days
2
filings
- • 1 confirmation-statement
- • 1 accounts
Last 180 days
2
filings
- • 1 confirmation-statement
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (17 events)Click to expand
- 2026-06-10📄accounts-with-accounts-type-dormantaccounts · AA
- 2025-07-09📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-06-27📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-02-17📄accounts-with-accounts-type-dormantaccounts · AA
- 2022-11-08📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-03-28📄accounts-with-accounts-type-dormantaccounts · AA
- 2022-01-20📄change-person-director-company-with-change-dateofficers · CH01
- 2022-01-20📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-01-20📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2021-07-20📄accounts-with-accounts-type-dormantaccounts · AA
- 2021-06-01➕WALSH, James Alexander appointeddirector
- 2021-06-01📄appoint-person-director-company-with-name-dateofficers · AP01
- 2021-06-01📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2021-06-01📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2019-11-04🏢Company incorporatedAs ALE MARKETING LTD
- 2019-11-04➕EVANS, Andrew Lloyd appointeddirector
- 2019-11-04📄incorporation-companyincorporation · NEWINC
Owner dependency
71/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Senior director age: Director aged approximately 62 — approaching natural succession window.
- +No director turnover: Company is 7 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
46/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- secondaryFounder aged 58+: Senior director is approximately 62. Early succession window.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr James Alexander Walsh Individual · British · DOB 05/1988 · age 38 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 01/06/2021 |
Mr Andrew Lloyd Evans Individual · British · DOB 04/1964 · age 62 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 04/11/2019 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Wholesale & distribution · SA postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| A4Y LTD→ 15943931 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ALCHIMICA BUILDING CHEMICALS LTD→ 09029190 · est 2014 · no financials extracted | — | — | — | — | 11y | — | — |
| ALFA RAMZ GAMA LIMITED→ 14569486 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| ALL TRADES SUPPLIES LTD→ 14588061 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| ALTEX (WALES) LIMITED→ 04621068 · est 2002 · no financials extracted | — | — | — | — | 23y | — | — |
| AMMANFORD RECYCLING LIMITED→ 10303550 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| AMORBLOOM LTD→ 16540301 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ANA METALO TRADING LTD→ 15973918 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ANDREW'S CHILLED FOODS LIMITED→ 04751280 · est 2003 · no financials extracted | — | — | — | — | 22y | — | — |
| ANIMAL COMFORT (UK) LIMITED→ 02958600 · est 1994 · no financials extracted | — | — | — | — | 31y | — | — |
| ANIMAL COMFORT LIMITED→ 02450878 · est 1989 · no financials extracted | — | — | — | — | 36y | — | — |
| ANT COMPLETE HEAT LTD→ 16840961 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2019-11-04
Jurisdictionengland-wales
Primary SIC46150 — SIC 46150
Registered office
28 Pottery Street
Swansea
SA1 2GA
Wales
Filing status
Accounts
Next due: 2027-08-31
Last made up to: 2025-11-30
Confirmation statement
Next due: 2027-06-15
Last: 2026-06-01
Officers (2 active · 0 resigned)
EVANS, Andrew Lloyd→
Activedirector · ~62y · appointed 2019-11-04
View their other companies + combined net worth →
WALSH, James Alexander→
Activedirector · ~38y · appointed 2021-06-01
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (21 total)
confirmation-statement-with-updates
confirmation-statement · CS01
2026-06-19
accounts-with-accounts-type-dormant
accounts · AA
2026-06-10
accounts-with-accounts-type-dormant
accounts · AA
2025-07-09
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-06-11
accounts-with-accounts-type-dormant
accounts · AA
2024-06-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-06-14
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-06-02
accounts-with-accounts-type-dormant
accounts · AA
2023-02-17
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-11-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-07-29
accounts-with-accounts-type-dormant
accounts · AA
2022-03-28
change-person-director-company-with-change-date
officers · CH01
2022-01-20
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-01-20
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-01-20
accounts-with-accounts-type-dormant
accounts · AA
2021-07-20