AESTHETICALLY PLEASING BY JO LTD

⚰️Wound downdissolved
12516213 · ltd · incorporated 2020-03-13
Investment thesis
Company dissolved — not a live target.
Why interesting: Historical record only; useful for precedent research.
Why risky: Not transactable.
🔒Estimated value
Upgrade to see
Turnover
year to Mar 2025
Net worth
book net assets
Opportunity
54/100
Worth a look
🔔
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What this business does
Primary activity: Hairdressing and other beauty treatment
Sector: Other service activities
Investor take
Pass (distressed without resilience)
Distressed unclear — structural issues outweigh the discount.

Opportunity 54/100 (worth a look), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Resolve: Company dissolved. Company has been dissolved — it no longer legally exists. Any diligence here is historical only. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
14 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
54/100Worth a look
PassWatchWorth a lookStrongExceptional 

Mixed signal. Worth opening the full target workup before deciding to pursue.

Business quality
25
Concerning — overdue filings or status flags present.
Acquirability
50
Some acquirability indicators.
Risk profile
67
Some moderate concerns — review flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Mar 2024Mar 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-03-312024-03-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
1
filing
  • 1 gazette
Last 90 days
1
filing
  • 1 gazette
Last 180 days
3
filings
  • 2 gazette
  • 1 dissolution
Counts from Companies House filing history.
Corporate timeline (12 events)Click to expand
  1. 2026-07-07
    📄
    gazette-dissolved-voluntary
    gazette · GAZ2(A)
  2. 2026-07-07
    🏁
    Company dissolved
  3. 2026-04-07
    📄
    gazette-notice-voluntary
    gazette · GAZ1(A)
  4. 2026-03-26
    📄
    dissolution-application-strike-off-company
    dissolution · DS01
  5. 2025-07-17
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  6. 2024-11-20
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  7. 2023-11-28
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  8. 2022-10-28
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  9. 2021-09-23
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  10. 2020-03-13
    🏢
    Company incorporated
    As AESTHETICALLY PLEASING BY JO LTD
  11. 2020-03-13
    ROCHE, Joanne Lesley appointed
    director
  12. 2020-03-13
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +No director turnover: Company is 6 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

1 high ·
Company dissolved
high

Company has been dissolved — it no longer legally exists. Any diligence here is historical only.

Evidence: Dissolved on 2026-07-07

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Ms Joanne Lesley Roche
Individual · British · DOB 03/1978 · age 48
75100%
75–100%board control75-100% shares · 75-100% voting · board control13/03/2020

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
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8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

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Company details

Statusdissolved
Typeltd
Incorporated2020-03-13
Jurisdictionengland-wales
Primary SIC96020 — Hairdressing and other beauty treatment

Registered office

55 Parsonage Street
Dursley
GL11 4BP
England

Filing status

Accounts
Next due:
Last made up to: 2025-03-31
Confirmation statement
Next due:
Last: 2025-03-12

Officers (0 active · 0 resigned)

ROCHE, Joanne Lesley
director · ~48y · appointed 2020-03-13
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (14 total)

gazette-dissolved-voluntary
gazette · GAZ2(A)
2026-07-07
gazette-notice-voluntary
gazette · GAZ1(A)
2026-04-07
dissolution-application-strike-off-company
dissolution · DS01
2026-03-26
accounts-with-accounts-type-dormant
accounts · AA
2025-07-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-03-13
accounts-with-accounts-type-dormant
accounts · AA
2024-11-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-03-12
accounts-with-accounts-type-dormant
accounts · AA
2023-11-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-03-14
accounts-with-accounts-type-dormant
accounts · AA
2022-10-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-04-21
accounts-with-accounts-type-dormant
accounts · AA
2021-09-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-03-17
incorporation-company
incorporation · NEWINC
2020-03-13