EAST & WILLOW LTD

🏛️Establishedactive
12545171 · ltd · incorporated 2020-04-02
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
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Turnover
year to Sept 2025
Net worth
£2.78M
book net assets
Opportunity
77/100
Strong
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What this business does
Primary activity: SIC 01500
Sector: Agriculture, forestry & fishing
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 77/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -94% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
26 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
77/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £2,779,552
Cash draining
Cash down 94% YoY
Cash YoY
-94%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£217k
↓ 94% YoY
Net Worth
£2.8m
↑ 10% YoY
Current Assets
£219k
↓ 94% YoY
Current Liabilities
£0£686k£1.4m£2.1m£2.7m£3.4mSept 2024Sept 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-09-302024-09-30
Total assets£2.78M£2.52M
Current assets£218.6k£3.43M
Cash£216.9k£3.43M
Debtors£1.7k£3.9k
Net assets£2.78M£2.52M

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
2
filings
  • 1 accounts
  • 1 confirmation-statement
Last 180 days
3
filings
  • 1 accounts
  • 1 confirmation-statement
  • 1 officers
Counts from Companies House filing history.
Corporate timeline (22 events)Click to expand
  1. 2026-06-10
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2026-04-22
    📄
    change-person-director-company-with-change-date
    officers · CH01
  3. 2026-01-19
    📄
    change-person-director-company-with-change-date
    officers · CH01
  4. 2026-01-19
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  5. 2026-01-19
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  6. 2026-01-16
    📄
    change-person-director-company
    officers · CH01
  7. 2026-01-16
    📄
    change-person-director-company
    officers · CH01
  8. 2026-01-16
    📄
    change-person-director-company-with-change-date
    officers · CH01
  9. 2026-01-16
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  10. 2026-01-16
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  11. 2025-04-14
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  12. 2025-04-14
    📄
    resolution
    resolution · RESOLUTIONS
  13. 2025-04-14
    📄
    resolution
    resolution · RESOLUTIONS
  14. 2025-04-07
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  15. 2025-03-24
    WOOTTON, Catherine Helen appointed
    director
  16. 2024-12-23
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  17. 2023-12-20
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  18. 2023-11-30
    📄
    change-account-reference-date-company-current-extended
    accounts · AA01
  19. 2022-10-28
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  20. 2021-10-25
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  21. 2020-04-02
    🏢
    Company incorporated
    As EAST & WILLOW LTD
  22. 2020-04-02
    WOOTTON, Charles Edward appointed
    director

Owner dependency

79/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Senior director age: Director aged approximately 62 — approaching natural succession window.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
  • +No director turnover: Company is 6 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

46/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 62. Early succession window.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Charles Edward Wootton
Individual · British · DOB 04/1964 · age 62
75100%
75–100%board control75-100% shares · 75-100% voting · board control02/04/2020
Mrs Catherine Helen Wootton
Individual · British · DOB 05/1967 · age 59
2550%
25–50%board control25-50% shares · 25-50% voting · board control07/04/2025

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2020-04-02
Jurisdictionengland-wales
Primary SIC01500 — SIC 01500

Registered office

115c Milton Road
Cambridge
CB4 1XE
United Kingdom

Filing status

Accounts
Next due: 2027-06-30
Last made up to: 2025-09-30
Confirmation statement
Next due: 2027-04-15
Last: 2026-04-01

Officers (2 active · 0 resigned)

WOOTTON, Catherine Helen
director · ~59y · appointed 2025-03-24
View their other companies + combined net worth →
Active
WOOTTON, Charles Edward
director · ~62y · appointed 2020-04-02
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (26 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-06-10
confirmation-statement-with-updates
confirmation-statement · CS01
2026-04-28
change-person-director-company-with-change-date
officers · CH01
2026-04-22
change-person-director-company-with-change-date
officers · CH01
2026-01-19
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-01-19
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-01-19
change-person-director-company
officers · CH01
2026-01-16
change-person-director-company
officers · CH01
2026-01-16
change-person-director-company-with-change-date
officers · CH01
2026-01-16
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-01-16
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2026-01-16
confirmation-statement-with-updates
confirmation-statement · CS01
2025-04-14
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-04-14
resolution
resolution · RESOLUTIONS
2025-04-14
resolution
resolution · RESOLUTIONS
2025-04-14