DEVSURE LIMITED

🏛️Establishedactive
12774597 · ltd · incorporated 2020-07-28
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
Upgrade to see
Turnover
year to Jul 2025
Net worth
book net assets
Opportunity
77/100
Strong
🔔
Follow this company (free)
Email alerts on filings, charges, director changes, gazette notices. No account needed.

Unsubscribe any time from any email. GDPR-respectful.

What this business does
Primary activity: Other activities auxiliary to insurance and pension funding
Sector: Financial & insurance
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 77/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: high (82/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
3 active PSC(s) of 3 total, 3 with control declared
90
Director network
11 connected companies via shared directors
78
Filing history
15 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
77/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Jul 2024Jul 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-07-312024-07-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (12 events)Click to expand
  1. 2026-03-26
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  2. 2025-06-03
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  3. 2024-04-21
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  4. 2023-04-16
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  5. 2022-10-19
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  6. 2022-10-18
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  7. 2022-04-06
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  8. 2020-08-18
    FARR, Gerald Charles appointed
    director
  9. 2020-08-18
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  10. 2020-07-28
    🏢
    Company incorporated
    As DEVSURE LIMITED
  11. 2020-07-28
    WILLOUGHBY, Andrew James appointed
    director
  12. 2020-07-28
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

71/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Senior director age: Director aged approximately 61 — approaching natural succession window.
  • +No director turnover: Company is 6 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

46/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 61. Early succession window.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

Swpropco Ltd holds 25-50% — a significant corporate investor but not a controlling parent.

🏛️
Swpropco Ltd
Corporate parent · holds 25-50% shares
significant stake
DEVSURE LIMITED
This company · 12774597

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

3 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Andrew James Willoughby
Individual · British · DOB 09/1965 · age 61
2550%
25–50%25-50% shares · 25-50% voting28/07/2020
Mr Gerald Charles Farr
Individual · British · DOB 05/1965 · age 61
2550%
25–50%25-50% shares · 25-50% voting28/07/2020
Swpropco Ltd
Corporate entity
2550%
25–50%25-50% shares · 25-50% voting28/07/2020

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

Similar companies

Active · Financial services · PL postcode area
CompanyEst. valueTurnoverNet worthStaffAgeOppDirector
CHRIS NEWTON MORTGAGE SERVICES LIMITED
08891809 · est 2014 · no financials extracted
12y
FIRE PREVENTION GROUP LTD
11070120 · est 2017 · no financials extracted
8y
FOLK NOMINEE LIMITED
09939972 · est 2016 · no financials extracted
10y
FRONTIER FUTURES LTD
15280637 · est 2023 · no financials extracted
2y
FUTURE FIRST FINANCIAL SOLUTIONS LIMITED
04643847 · est 2003 · no financials extracted
23y
FUTURE STRATEGY LIMITED
07768919 · est 2011 · no financials extracted
14y
GHL SUBCO LIMITED
10265084 · est 2016 · no financials extracted
9y
GMP INVESTMENTS WELLS LIMITED
16906631 · est 2025 · no financials extracted
GOLD REFLECT LIMITED
09245115 · est 2014 · no financials extracted
11y
GOODMANS FINANCIAL PLANNING LTD
06892778 · est 2009 · no financials extracted
16y
GRASSHOPPER CORPORATION LIMITED
08690021 · est 2013 · no financials extracted
12y
GREENSHOOT INVESTMENTS LIMITED
03780702 · est 1999 · no financials extracted
26y
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2020-07-28
Jurisdictionengland-wales
Primary SIC66290 — Other activities auxiliary to insurance and pension funding

Registered office

East Clift Farm
Antony
Torpoint
PL11 3AA
England

Filing status

Accounts
Next due: 2027-04-30
Last made up to: 2025-07-31
Confirmation statement
Next due: 2026-10-07
Last: 2025-09-23

Officers (2 active · 0 resigned)

FARR, Gerald Charles
director · ~61y · appointed 2020-08-18
View their other companies + combined net worth →
Active
WILLOUGHBY, Andrew James
director · ~61y · appointed 2020-07-28
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (15 total)

accounts-with-accounts-type-dormant
accounts · AA
2026-03-26
confirmation-statement-with-updates
confirmation-statement · CS01
2025-10-01
accounts-with-accounts-type-dormant
accounts · AA
2025-06-03
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-10-01
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-08-15
accounts-with-accounts-type-dormant
accounts · AA
2024-04-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-08-10
accounts-with-accounts-type-dormant
accounts · AA
2023-04-16
gazette-filings-brought-up-to-date
gazette · DISS40
2022-10-19
gazette-notice-compulsory
gazette · GAZ1
2022-10-18
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-10-17
accounts-with-accounts-type-dormant
accounts · AA
2022-04-06
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-08-27
appoint-person-director-company-with-name-date
officers · AP01
2020-08-18
incorporation-company
incorporation · NEWINC
2020-07-28