ABSOLUTELY MARS LIMITED
Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -83% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: strategic trade sale (65/100).
Data confidence
Overall: high (81/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · FRS 102Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-06-30 | 2024-06-30 |
|---|---|---|
| Total assets | £25.8k | £1.01M |
| Current assets | £73.4k | £1.44M |
| Cash | £4.0k | £23.7k |
| Debtors | £69.4k | £1.41M |
| Net assets | £25.8k | £1.01M |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Corporate timeline (15 events)Click to expand
- 2025-10-07📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-09-25📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-09-20📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2023-12-14📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-01-04📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-05-03📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2022-05-03📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC02
- 2022-03-11📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-12-13📄accounts-amended-with-accounts-type-total-exemption-fullaccounts · AAMD
- 2020-11-13📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-11-12📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2020-09-03🏢Company incorporatedAs ABSOLUTELY MARS LIMITED
- 2020-09-03➕BROOKSBY, James Alan John appointeddirector
- 2020-09-03➕HAWKINS, Adrian Milner appointeddirector
- 2020-09-03📄incorporation-companyincorporation · NEWINC
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +No director turnover: Company is 6 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Limited succession signal. Not a near-term off-market candidate.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanGroup structure
Absolutely Games Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Absolutely Games Limited Corporate entity | 75–100% | 75–100% | 75-100% shares · 75-100% voting | 01/10/2021 |
1 historic (ceased) PSC
- Mr James Alan John Brooksbyceased 01/10/2021· 25-50% shares · 25-50% voting
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 0 resigned)
Click a director name to see their full track record across all companies.