ADVICETRADE LIMITED
💤Zombieactive
13020833 · ltd · incorporated 2020-11-15
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Nov 2024
Net worth
£16.1k
book net assets
Opportunity
76/100
Strong
What this business does
Primary activity: Other business support service activities n.e.c.
Sector: Administrative & support services
Investor take
PursueAsset-holding vehicle with a 65-year-old founder — textbook succession opportunity.
Opportunity 76/100 (strong), bankability 75/100. Strong seller-intent signal (60/100, director aged 65). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -100% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
23 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £16,063
Very low cash
Cash position: £73
Cash draining
Cash down 100% YoY
Cash YoY
-100%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£73
↓ 100% YoY
Net Worth
£16k
↑ 1.6% YoY
Current Assets
£17k
↓ 19% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-11-30 | 2023-11-30 |
|---|---|---|
| Total assets | £16.1k | £15.8k |
| Current assets | £17.2k | £21.2k |
| Cash | £73 | £17.4k |
| Debtors | £17.1k | £3.8k |
| Net assets | £16.1k | £15.8k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (19 events)Click to expand
- 2025-10-24📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-10-24📄change-person-director-company-with-change-dateofficers · CH01
- 2025-08-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-02-26📄change-person-director-company-with-change-dateofficers · CH01
- 2025-02-26📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-11-15📄change-person-director-company-with-change-dateofficers · CH01
- 2024-11-15📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-08-13📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-07-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-10-05📄change-person-director-company-with-change-dateofficers · CH01
- 2022-10-05📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-09-08📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-09-08📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-07-04📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-02-09📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2021-12-23📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2020-11-15🏢Company incorporatedAs ADVICETRADE LIMITED
- 2020-11-15➕MCKOEN, Paul Seth appointeddirector
- 2020-11-15📄incorporation-companyincorporation · NEWINC
Owner dependency
95/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Founder age: Director aged approximately 65 — succession pressure is live.
- +No director turnover: Company is 6 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
65/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primaryFounder aged 63+: Senior director is approximately 65. Approaching typical UK retirement age — succession thinking likely.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Paul Seth Mckoen Individual · British · DOB 06/1961 · age 65 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 15/11/2020 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Trade services · SK postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| A GLOBAL LANGUAGE FORUM LIMITED→ 06614272 · est 2008 · no financials extracted | — | — | — | — | 17y | — | — |
| ACE CARD PAYMENTS LIMITED→ 13127227 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| ACP FACILITIES MANAGEMENT LIMITED→ 16329523 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| ACS SUPPORT LIMITED→ 14615956 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| ADLINGTON GOLF CENTRE LIMITED→ 03543616 · est 1998 · no financials extracted | — | — | — | — | 28y | — | — |
| ADMINO LTD→ 16712721 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ADSARO CONSULTING LIMITED→ 15141525 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ADV MARINE AND SHORE SERVICE LTD→ 06434961 · est 2007 · no financials extracted | — | — | — | — | 18y | — | — |
| ADVANCE PHYSIO LIMITED→ 06303391 · est 2007 · no financials extracted | — | — | — | — | 18y | — | — |
| ADVANCED INFORMATION DEVELOPMENT & CONSULTING LTD.→ 05719085 · est 2006 · no financials extracted | — | — | — | — | 20y | — | — |
| ADVANCEDTELEMATICS LTD→ 14082421 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| ADVOCATE INK LTD→ 16451458 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2020-11-15
Jurisdictionengland-wales
Primary SIC82990 — Other business support service activities n.e.c.
Registered office
10 Westminster Road
Macclesfield
SK10 1BX
England
Filing status
Accounts
Next due: 2026-08-31
Last made up to: 2024-11-30
Confirmation statement
Next due: 2026-11-29
Last: 2025-11-15
Officers (1 active · 0 resigned)
MCKOEN, Paul Seth→
Activedirector · ~65y · appointed 2020-11-15
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (23 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-11-26
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-10-24
change-person-director-company-with-change-date
officers · CH01
2025-10-24
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-08-29
change-person-director-company-with-change-date
officers · CH01
2025-02-26
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-02-26
change-person-director-company-with-change-date
officers · CH01
2024-11-15
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-11-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-11-15
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-08-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-11-15
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-07-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-11-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-11-14
change-person-director-company-with-change-date
officers · CH01
2022-10-05