AME BRAND LIMITED
🏛️Establishedactive
13082085 · ltd · incorporated 2020-12-15
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2025
Net worth
—
book net assets
Opportunity
77/100
Strong
What this business does
Primary activity: Retail sale via mail order houses or via Internet
Sector: Wholesale & retail
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 77/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: high (81/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
8 connected companies via shared directors
69
Filing history
13 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
77/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-12-31 | 2024-12-31 |
|---|
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 accounts
Last 180 days
1
filing
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (11 events)Click to expand
- 2026-05-21📄accounts-with-accounts-type-dormantaccounts · AA
- 2025-09-19📄change-person-director-company-with-change-dateofficers · CH01
- 2025-09-19📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-05-29📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-07-18📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-06-19📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-04-18📄accounts-with-accounts-type-dormantaccounts · AA
- 2020-12-15🏢Company incorporatedAs AME BRAND LIMITED
- 2020-12-15➕GREENWOOD, Paul Douglas appointeddirector
- 2020-12-15➕SQUIRES, Ian David appointeddirector
- 2020-12-15📄incorporation-companyincorporation · NEWINC
Owner dependency
71/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Senior director age: Director aged approximately 63 — approaching natural succession window.
- +No director turnover: Company is 6 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
56/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primaryFounder aged 63+: Senior director is approximately 63. Approaching typical UK retirement age — succession thinking likely.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Ian David Squires Individual · British · DOB 03/1963 · age 63 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 15/12/2020 |
Mr Paul Douglas Greenwood Individual · British · DOB 01/1966 · age 60 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 15/12/2020 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Retail · RG postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| ALLPRESENT LIMITED→ 03354958 · est 1997 · no financials extracted | — | — | — | — | 29y | — | — |
| ALLSORTS PRODUCTS LTD→ 12316267 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| ALPHA DRTV LIMITED→ 10342455 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| AMAMBAY LIMITED→ 14831896 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| AMART4U LIMITED→ 12381481 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| AMAZ VALUE LTD→ 14046442 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| AMAZING GRACE SHOPS LTD→ 10981031 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| AMBA BEAUTY LIMITED→ 15885363 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| AMBER MYSTERY LTD→ 13223742 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| AMBLESIDE COLLECTION LTD→ 15409954 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| AMEVÉS LIMITED→ 16617157 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AMH WORKWEAR LTD→ 16078755 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2020-12-15
Jurisdictionengland-wales
Primary SIC47910 — Retail sale via mail order houses or via Internet
Registered office
Building L14 London Road Campus
Reading University
Reading
Berkshire
RG1 5AQ
United Kingdom
Filing status
Accounts
Next due: 2027-09-30
Last made up to: 2025-12-31
Confirmation statement
Next due: 2026-12-28
Last: 2025-12-14
Officers (2 active · 0 resigned)
GREENWOOD, Paul Douglas→
Activedirector · ~60y · appointed 2020-12-15
View their other companies + combined net worth →
SQUIRES, Ian David→
Activedirector · ~63y · appointed 2020-12-15
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (13 total)
accounts-with-accounts-type-dormant
accounts · AA
2026-05-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-12-15
change-person-director-company-with-change-date
officers · CH01
2025-09-19
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-09-19
accounts-with-accounts-type-dormant
accounts · AA
2025-05-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-12-16
accounts-with-accounts-type-dormant
accounts · AA
2024-07-18
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-12-14
accounts-with-accounts-type-dormant
accounts · AA
2023-06-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-04-18
accounts-with-accounts-type-dormant
accounts · AA
2023-04-18
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-12-23
incorporation-company
incorporation · NEWINC
2020-12-15