ABSTRACT HIPPY LTD

💤Zombieactive
13101484 · ltd · incorporated 2020-12-29
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Dec 2024
Net worth
£0
book net assets
Opportunity
71/100
Strong
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What this business does
Primary activity: Retail sale via mail order houses or via Internet
Sector: Wholesale & retail
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 71/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
12 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
£0
↑ 100% YoY
Current Assets
Current Liabilities
-£5k-£4k-£3k-£2k-£989£4Dec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-12-312023-12-31
Total assets£0£-5.0k
Current assets£4
Net assets£0£-5.0k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (9 events)Click to expand
  1. 2025-09-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2024-08-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2023-04-14
    ✏️
    certificate-change-of-name-company
    change-of-name · CERTNM
  4. 2023-01-07
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2022-11-05
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  6. 2021-05-16
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  7. 2020-12-29
    🏢
    Company incorporated
    As ABSTRACT HIPPY LTD
  8. 2020-12-29
    GRAYSTON, Daniel appointed
    director
  9. 2020-12-29
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +No director turnover: Company is 5 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Daniel Grayston
Individual · English · DOB 02/1992 · age 34
75100%
75-100% shares29/12/2020

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2020-12-29
Jurisdictionengland-wales
Primary SIC47910 — Retail sale via mail order houses or via Internet

Registered office

8 Fore Street
Tregony
Truro
Cornwall
TR2 5RN
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-01-11
Last: 2025-12-28

Officers (1 active · 0 resigned)

GRAYSTON, Daniel
director · ~34y · appointed 2020-12-29
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (12 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2026-01-10
accounts-with-accounts-type-micro-entity
accounts · AA
2025-09-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-01-12
accounts-with-accounts-type-micro-entity
accounts · AA
2024-08-30
confirmation-statement-with-updates
confirmation-statement · CS01
2024-01-11
certificate-change-of-name-company
change-of-name · CERTNM
2023-04-14
accounts-with-accounts-type-micro-entity
accounts · AA
2023-01-07
confirmation-statement-with-updates
confirmation-statement · CS01
2023-01-07
accounts-with-accounts-type-dormant
accounts · AA
2022-11-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-12-28
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2021-05-16
incorporation-company
incorporation · NEWINC
2020-12-29