ALASOS FASHION LIMITED

🏛️Establishedactive
13366726 · ltd · incorporated 2021-04-29
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
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Turnover
year to Apr 2025
Net worth
£-31.0k
book net assets
Opportunity
72/100
Strong
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What this business does
Primary activity: Retail sale of clothing in specialised stores
Sector: Wholesale & retail
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -48% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: distressed disposal / insolvency (65/100).

Data confidence

Overall: high (81/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
8 connected companies via shared directors
69
Filing history
15 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 102
Negative net assets
Liabilities exceed assets by £30,992
Cash draining
Cash down 48% YoY
Cash YoY
-48%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£2k
↓ 48% YoY
Net Worth
-£31k
↓ 69% YoY
Current Assets
£22k
↓ 23% YoY
Current Liabilities
-£31k-£19k-£7k£5k£17k£29kApr 2024Apr 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-04-302024-04-30
Total assets£-31.0k£-18.3k
Current assets£22.5k£29.1k
Cash£1.5k£3.0k
Debtors£1.2k£2.1k
Net assets£-31.0k£-18.3k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • 1 confirmation-statement
Last 180 days
2
filings
  • 1 confirmation-statement
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (13 events)Click to expand
  1. 2026-01-21
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2025-01-28
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2024-08-20
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  4. 2024-01-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2024-01-09
    📄
    change-person-director-company-with-change-date
    officers · CH01
  6. 2023-03-02
    📄
    change-person-director-company-with-change-date
    officers · CH01
  7. 2023-02-22
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  8. 2023-02-09
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2021-11-01
    POPE, Lauren Grace appointed
    director
  10. 2021-11-01
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  11. 2021-04-29
    🏢
    Company incorporated
    As ALASOS FASHION LIMITED
  12. 2021-04-29
    MORGAN, Savvas appointed
    director
  13. 2021-04-29
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

63/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +No director turnover: Company is 5 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Savvas Morgan
Individual · British · DOB 12/1987 · age 39
2550%
25–50%board control25-50% shares · 25-50% voting · board control29/04/2021
Ms Lauren Grace Pope
Individual · British · DOB 09/1982 · age 44
2550%
25–50%board control25-50% shares · 25-50% voting · board control29/04/2021

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2021-04-29
Jurisdictionengland-wales
Primary SIC47710 — Retail sale of clothing in specialised stores

Registered office

13 Hyde Road
Paignton
Devon
TQ4 5BW
United Kingdom

Filing status

Accounts
Next due: 2027-01-31
Last made up to: 2025-04-30
Confirmation statement
Next due: 2027-05-13
Last: 2026-04-29

Officers (2 active · 0 resigned)

MORGAN, Savvas
director · ~39y · appointed 2021-04-29
View their other companies + combined net worth →
Active
POPE, Lauren Grace
director · ~44y · appointed 2021-11-01
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (15 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2026-04-30
accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-01-21
confirmation-statement-with-updates
confirmation-statement · CS01
2025-05-09
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-01-28
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-08-20
confirmation-statement-with-updates
confirmation-statement · CS01
2024-05-14
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-01-29
change-person-director-company-with-change-date
officers · CH01
2024-01-09
confirmation-statement-with-updates
confirmation-statement · CS01
2023-05-03
change-person-director-company-with-change-date
officers · CH01
2023-03-02
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-02-22
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-02-09
confirmation-statement-with-updates
confirmation-statement · CS01
2022-05-10
appoint-person-director-company-with-name-date
officers · AP01
2021-11-01
incorporation-company
incorporation · NEWINC
2021-04-29