ALASOS FASHION LIMITED
Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -48% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: distressed disposal / insolvency (65/100).
Data confidence
Overall: high (81/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · FRS 102Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-04-30 | 2024-04-30 |
|---|---|---|
| Total assets | £-31.0k | £-18.3k |
| Current assets | £22.5k | £29.1k |
| Cash | £1.5k | £3.0k |
| Debtors | £1.2k | £2.1k |
| Net assets | £-31.0k | £-18.3k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 confirmation-statement
- • 1 confirmation-statement
- • 1 accounts
Corporate timeline (13 events)Click to expand
- 2026-01-21📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-01-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-08-20📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-01-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-01-09📄change-person-director-company-with-change-dateofficers · CH01
- 2023-03-02📄change-person-director-company-with-change-dateofficers · CH01
- 2023-02-22📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-02-09📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-11-01➕POPE, Lauren Grace appointeddirector
- 2021-11-01📄appoint-person-director-company-with-name-dateofficers · AP01
- 2021-04-29🏢Company incorporatedAs ALASOS FASHION LIMITED
- 2021-04-29➕MORGAN, Savvas appointeddirector
- 2021-04-29📄incorporation-companyincorporation · NEWINC
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +No director turnover: Company is 5 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Limited succession signal. Not a near-term off-market candidate.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanShareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Savvas Morgan Individual · British · DOB 12/1987 · age 39 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 29/04/2021 |
Ms Lauren Grace Pope Individual · British · DOB 09/1982 · age 44 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 29/04/2021 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 0 resigned)
Click a director name to see their full track record across all companies.