ADVERT HOLDINGS LTD

💤Zombieactive
13560203 · ltd · incorporated 2021-08-11
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Aug 2025
Net worth
£10
book net assets
Opportunity
71/100
Strong
🔔
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What this business does
Primary activity: SIC 99999
Sector: Extraterritorial bodies
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and acceptable with review structure.

Opportunity 71/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: high (82/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (1 active, 4 linked, 4 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
10 connected companies via shared directors
75
Filing history
19 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 105 (micro)
Positive net assets
Net assets £10

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
£10
Current Assets
£10
Current Liabilities
£0£2£4£6£8£10Aug 2024Aug 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 105 (micro)
Metric2025-08-312024-08-31
Total assets£10
Current assets£10
Net assets£10
Average employees0

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • 1 accounts
Last 180 days
1
filing
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (22 events)Click to expand
  1. 2026-04-07
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  2. 2025-04-08
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  3. 2024-03-21
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  4. 2023-08-01
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  5. 2023-06-02
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  6. 2023-06-02
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  7. 2023-02-28
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  8. 2023-02-28
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  9. 2023-02-01
    📄
    second-filing-of-confirmation-statement-with-made-up-date
    confirmation-statement · RP04CS01
  10. 2022-12-15
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  11. 2022-12-15
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC02
  12. 2022-12-15
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  13. 2022-12-15
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  14. 2021-08-11
    🏢
    Company incorporated
    As ADVERT HOLDINGS LTD
  15. 2021-08-11
    SADLER, Vicki appointed
    director
  16. 2021-08-11
    BROWN, Christina appointed
    director
  17. 2021-08-11
    BROWN, Christina resigned
    director
  18. 2021-08-11
    BUTCHER, Matthew appointed
    director
  19. 2021-08-11
    BUTCHER, Matthew resigned
    director
  20. 2021-08-11
    NOAKES, Thomas appointed
    director
  21. 2021-08-11
    NOAKES, Thomas resigned
    director
  22. 2021-08-11
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

As Formations Ltd is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
As Formations Ltd
Corporate parent · holds 75-100% shares
ultimate parent
ADVERT HOLDINGS LTD
This company · 13560203

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
As Formations Ltd
Corporate entity
75100%
75–100%75-100% shares · 75-100% voting11/08/2021
1 historic (ceased) PSC
  • O.F.F. Shire Management Ltdceased 11/08/2021· 75-100% shares · 75-100% voting

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2021-08-11
Jurisdictionengland-wales
Primary SIC99999 — SIC 99999

Registered office

The Union Building
51-59 Rose Lane
Norwich
Norfolk
NR1 1BY
England

Filing status

Accounts
Next due: 2027-05-31
Last made up to: 2025-08-31
Confirmation statement
Next due: 2026-08-24
Last: 2025-08-10

Officers (1 active · 3 resigned)

SADLER, Vicki
director · ~41y · appointed 2021-08-11
View their other companies + combined net worth →
Active
BROWN, Christina
director · ~64y · appointed 2021-08-11 · resigned 2021-08-11
Resigned
BUTCHER, Matthew
director · ~29y · appointed 2021-08-11 · resigned 2021-08-11
Resigned
NOAKES, Thomas
director · ~32y · appointed 2021-08-11 · resigned 2021-08-11
Resigned

Click a director name to see their full track record across all companies.

Recent filings (19 total)

accounts-with-accounts-type-dormant
accounts · AA
2026-04-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-08-11
accounts-with-accounts-type-dormant
accounts · AA
2025-04-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-08-16
accounts-with-accounts-type-dormant
accounts · AA
2024-03-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-08-10
accounts-with-accounts-type-dormant
accounts · AA
2023-08-01
appoint-person-director-company-with-name-date
officers · AP01
2023-06-02
termination-director-company-with-name-termination-date
officers · TM01
2023-06-02
appoint-person-director-company-with-name-date
officers · AP01
2023-02-28
termination-director-company-with-name-termination-date
officers · TM01
2023-02-28
second-filing-of-confirmation-statement-with-made-up-date
confirmation-statement · RP04CS01
2023-02-01
confirmation-statement-with-updates
confirmation-statement · CS01
2022-12-16
termination-director-company-with-name-termination-date
officers · TM01
2022-12-15
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC02
2022-12-15