ALL DOLLED UP COSMETICS LIMITED
🌿Early-stageactive
13638283 · ltd · incorporated 2021-09-23
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Sept 2024
Net worth
—
book net assets
Opportunity
71/100
Strong
What this business does
Primary activity: SIC 46450
Sector: Wholesale & retail
Investor take
PursueStrong opportunity: active trading company with strong profile and acceptable with review structure.
Opportunity 71/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: high (80/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
16 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-09-30 | 2023-09-30 |
|---|
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (15 events)Click to expand
- 2025-10-08📄change-person-director-company-with-change-dateofficers · CH01
- 2025-10-07📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-10-07📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-06-25📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-06-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-12-13📄gazette-filings-brought-up-to-dategazette · DISS40
- 2023-12-12📄gazette-notice-compulsorygazette · GAZ1
- 2023-06-22📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-09-28📄change-person-director-company-with-change-dateofficers · CH01
- 2021-09-28📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-09-28📄change-person-director-company-with-change-dateofficers · CH01
- 2021-09-23🏢Company incorporatedAs ALL DOLLED UP COSMETICS LIMITED
- 2021-09-23➕AINSWORTH, Amy appointeddirector
- 2021-09-23➕AINSWORTH, Rhiannon Pamela appointeddirector
- 2021-09-23📄incorporation-companyincorporation · NEWINC
Owner dependency
66/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Miss Rhiannon Pamela Ainsworth Individual · British · DOB 09/1999 · age 27 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 23/09/2021 |
Miss Amy Ainsworth Individual · British · DOB 02/1993 · age 33 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 23/09/2021 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Wholesale & distribution · SO postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 3D MTO HOLDINGS LTD→ 16552156 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| A.R.D INTERNATIONAL LIMITED→ 16799682 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ABSOLUTE BOARD CO. LIMITED→ 08130948 · est 2012 · no financials extracted | — | — | — | — | 13y | — | — |
| ACCESS INSTRUMENTATION LIMITED→ 02414540 · est 1989 · no financials extracted | — | — | — | — | 36y | — | — |
| ACELL SOLUTIONS UK LIMITED→ 08776838 · est 2013 · no financials extracted | — | — | — | — | 12y | — | — |
| ACTIVE GROUP COMMERCIAL CO. LIMITED→ 16675412 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AFM INTERNATIONAL LTD→ 16491636 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AFRO HEIGHTS LTD→ 15904460 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ALEPEN LIMITED→ 10872155 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| ALEXANDER COMMERCE LIMITED→ 16925661 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ALL CLOTHING & PROTECTION LIMITED→ 04841687 · est 2003 · no financials extracted | — | — | — | — | 22y | — | — |
| ALL THE LITTLE NEEDS LTD→ 14497020 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2021-09-23
Jurisdictionengland-wales
Primary SIC46450 — SIC 46450
Registered office
44 Brookwood Road
Southampton
SO16 9AJ
England
Filing status
Accounts
Next due: 2026-06-30
Last made up to: 2024-09-30
Confirmation statement
Next due: 2026-10-06
Last: 2025-09-22
Officers (2 active · 0 resigned)
AINSWORTH, Amy→
Activedirector · ~33y · appointed 2021-09-23
View their other companies + combined net worth →
AINSWORTH, Rhiannon Pamela→
Activedirector · ~27y · appointed 2021-09-23
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (16 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-10-08
change-person-director-company-with-change-date
officers · CH01
2025-10-08
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-10-07
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-10-07
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-06-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-09-23
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-06-29
gazette-filings-brought-up-to-date
gazette · DISS40
2023-12-13
gazette-notice-compulsory
gazette · GAZ1
2023-12-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-12-09
accounts-with-accounts-type-micro-entity
accounts · AA
2023-06-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-10-18
change-person-director-company-with-change-date
officers · CH01
2021-09-28
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2021-09-28
change-person-director-company-with-change-date
officers · CH01
2021-09-28