ATHLETE MEDIA LTD

🌿Early-stageactive
13836083 · ltd · incorporated 2022-01-09
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
Upgrade to see
Turnover
year to Jan 2026
Net worth
£-28.1k
book net assets
Opportunity
70/100
Strong
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What this business does
Primary activity: Sports and recreation education
Sector: Education
ALSO REGISTERED FOR
  • 94990Activities of other membership organisations n.e.c.
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 70/100 (strong), bankability 70/100. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -94% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: distressed disposal / insolvency (65/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 2 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
15 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Negative net assets
Liabilities exceed assets by £28,150
Cash draining
Cash down 94% YoY
Cash YoY
-94%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£393
↓ 94% YoY
Net Worth
-£28k
↓ 77% YoY
Current Assets
£11k
↑ 7.7% YoY
Current Liabilities
-£28k-£20k-£12k-£5k£3k£11kJan 2025Jan 2026

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2026-01-312025-01-31
Total assets£-28.1k£-15.9k
Current assets£11.1k£10.3k
Cash£393£7.0k
Debtors£10.7k£3.3k
Net assets£-28.1k£-15.9k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
2
filings
  • 1 gazette
  • 1 dissolution
Last 90 days
3
filings
  • 1 gazette
  • 1 dissolution
  • 1 accounts
Last 180 days
4
filings
  • 1 gazette
  • 1 dissolution
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (14 events)Click to expand
  1. 2026-07-14
    📄
    gazette-notice-voluntary
    gazette · GAZ1(A)
  2. 2026-07-01
    📄
    dissolution-application-strike-off-company
    dissolution · DS01
  3. 2026-04-28
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2025-03-20
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2025-03-04
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  6. 2025-02-11
    GILL, James Anthony appointed
    director
  7. 2024-12-05
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  8. 2024-12-05
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  9. 2024-12-05
    📄
    change-person-director-company-with-change-date
    officers · CH01
  10. 2024-10-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2023-04-28
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2022-01-09
    🏢
    Company incorporated
    As ATHLETE MEDIA LTD
  13. 2022-01-09
    PARKINSON, Ryan Christopher Henry appointed
    director
  14. 2022-01-09
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

58/100
Moderate — manageable with handover

Some founder dependency, but not acute. A structured handover period should cover most risk.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Ryan Christopher Henry Parkinson
Individual · British · DOB 02/1987 · age 39
75100%
75–100%board control75-100% shares · 75-100% voting · board control09/01/2022

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2022-01-09
Jurisdictionengland-wales
Primary SIC85510 — Sports and recreation education

Registered office

Flat 2 Windsor Apartments 7 Crossford Court
Dane Road
Sale
Greater Manchester
M33 7BZ
England

Filing status

Accounts
Next due: 2027-10-31
Last made up to: 2026-01-31
Confirmation statement
Next due: 2027-01-22
Last: 2026-01-08

Officers (2 active · 0 resigned)

GILL, James Anthony
director · ~37y · appointed 2025-02-11
View their other companies + combined net worth →
Active
PARKINSON, Ryan Christopher Henry
director · ~39y · appointed 2022-01-09
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (15 total)

gazette-notice-voluntary
gazette · GAZ1(A)
2026-07-14
dissolution-application-strike-off-company
dissolution · DS01
2026-07-01
accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-04-28
confirmation-statement-with-updates
confirmation-statement · CS01
2026-01-19
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-03-20
appoint-person-director-company-with-name-date
officers · AP01
2025-03-04
confirmation-statement-with-updates
confirmation-statement · CS01
2025-01-08
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-12-05
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-12-05
change-person-director-company-with-change-date
officers · CH01
2024-12-05
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-10-30
confirmation-statement-with-updates
confirmation-statement · CS01
2024-01-23
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-04-28
confirmation-statement-with-updates
confirmation-statement · CS01
2023-01-16
incorporation-company
incorporation · NEWINC
2022-01-09