BELIEVE PROTECT LIMITED

🌿Early-stageactive
13913093 · ltd · incorporated 2022-02-14
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
Upgrade to see
Turnover
year to Dec 2024
Net worth
£1.28M
book net assets
Opportunity
71/100
Strong
🔔
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What this business does
Primary activity: Financial intermediation not elsewhere classified
Sector: Financial & insurance
Investor take
Pursue
Strong opportunity: active trading company with strong profile and acceptable with review structure.

Opportunity 71/100 (strong), bankability 70/100. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (73/100).

🏦

Refinance opportunity

2 live charges · 2 lenders · oldest 1.4y

35/100
too messy

Refinance path is blocked by complexity. Rethink structure or expect bespoke, expensive terms.

  • · Newest facility, 1.4 years old — likely still in initial term.
  • · Two lenders — manageable, but coordination required.
  • · Legal-friction score 15/100 — clean.

Data confidence

Overall: high (84/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
2 charges (2/2 with lender, 2/2 with type)
90
Directors & officers
5 officers (4 active, 5 linked, 5 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
23 connected companies via shared directors
90
Filing history
27 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £1,284,738

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
£1.3m
↑ 38% YoY
Current Assets
Current Liabilities
£0£257k£514k£771k£1.0m£1.3mDec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-12-312023-12-31
Net assets£1.28M£931.7k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
7
filings
  • 3 officers
  • 1 confirmation-statement
  • 1 incorporation
Counts from Companies House filing history.
Corporate timeline (30 events)Click to expand
  1. 2026-03-26
    📄
    change-person-director-company-with-change-date
    officers · CH01
  2. 2026-03-26
    📄
    change-person-director-company-with-change-date
    officers · CH01
  3. 2026-02-09
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  4. 2026-02-01
    GIBSON, Jeremy Paul appointed
    director
  5. 2026-01-21
    📄
    memorandum-articles
    incorporation · MA
  6. 2026-01-08
    📄
    resolution
    resolution · RESOLUTIONS
  7. 2026-01-05
    📄
    mortgage-create-with-deed-with-charge-number-charge-creation-date
    mortgage · MR01
  8. 2025-12-19
    🔒
    Charge registered #2
    Lender: Aether Financial Services UK Limited as Security Trustee for the Secured Parties (As Defined in the Instrument)
  9. 2025-12-17
    📄
    accounts-with-accounts-type-full
    accounts · AA
  10. 2025-12-03
    📄
    mortgage-satisfy-charge-full
    mortgage · MR04
  11. 2025-12-03
    🔓
    Charge satisfied #1
  12. 2025-10-21
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  13. 2025-09-18
    PRAKASH, Mayank appointed
    director
  14. 2025-02-18
    📄
    mortgage-create-with-deed-with-charge-number-charge-creation-date
    mortgage · MR01
  15. 2025-01-28
    🔒
    Charge registered #1
    Lender: Ag Assetco Limited
  16. 2024-09-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  17. 2024-03-04
    📄
    change-person-director-company-with-change-date
    officers · CH01
  18. 2023-11-24
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  19. 2023-03-13
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC02
  20. 2023-03-13
    📄
    withdrawal-of-a-person-with-significant-control-statement
    persons-with-significant-control · PSC09
  21. 2023-02-20
    📄
    change-person-director-company-with-change-date
    officers · CH01
  22. 2022-02-23
    📄
    change-account-reference-date-company-current-shortened
    accounts · AA01
  23. 2022-02-23
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  24. 2022-02-23
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  25. 2022-02-21
    ✏️
    certificate-change-of-name-company
    change-of-name · CERTNM
  26. 2022-02-14
    🏢
    Company incorporated
    As BELIEVE PROTECT LIMITED
  27. 2022-02-14
    JOHNSON, Ian William appointed
    director
  28. 2022-02-14
    WAGSTAFF, Ryan Oliver appointed
    director
  29. 2022-02-14
    DUKE, Michael appointed
    director
  30. 2022-02-14
    DUKE, Michael resigned
    director

Owner dependency

40/100
Moderate — manageable with handover

Some founder dependency, but not acute. A structured handover period should cover most risk.

FACTORS
  • -4 active directors: Broader management team in place — suggests transferable governance.

Succession & seller-readiness

30/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

Believe Money Group Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Believe Money Group Limited
Corporate parent · holds 75-100% shares · board control
ultimate parent
BELIEVE PROTECT LIMITED
This company · 13913093

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Believe Money Group Limited
Corporate entity
75100%
75–100%board control75-100% shares · 75-100% voting · board control14/02/2022

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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AGENTS OF TIME- FINANCIAL PLANNING LTD
12337687 · est 2019 · no financials extracted
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14441524 · est 2022 · no financials extracted
3y
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15755299 · est 2024 · no financials extracted
1y
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11566715 · est 2018 · no financials extracted
7y
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05356494 · est 2005 · no financials extracted
21y
ATWOOD BENEFITS UK LIMITED
05414150 · est 2005 · no financials extracted
21y
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05541806 · est 2005 · no financials extracted
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04931050 · est 2003 · no financials extracted
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10640432 · est 2017 · no financials extracted
9y
BARRY FENTON INDEPENDENT FINANCIAL ADVISERS LTD
03326936 · est 1997 · no financials extracted
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13913115 · est 2022 · no financials extracted
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04649697 · est 2003 · no financials extracted
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2022-02-14
Jurisdictionengland-wales
Primary SIC64999 — Financial intermediation not elsewhere classified

Registered office

1st Floor Barclays Bank
Heavens Walk
Doncaster
South Yorkshire
DN4 5HZ
United Kingdom

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-03-04
Last: 2026-02-18

Officers (4 active · 1 resigned)

GIBSON, Jeremy Paul
director · ~53y · appointed 2026-02-01
View their other companies + combined net worth →
Active
JOHNSON, Ian William
director · ~48y · appointed 2022-02-14
View their other companies + combined net worth →
Active
PRAKASH, Mayank
director · ~53y · appointed 2025-09-18
View their other companies + combined net worth →
Active
WAGSTAFF, Ryan Oliver
director · ~42y · appointed 2022-02-14
View their other companies + combined net worth →
Active
DUKE, Michael
director · ~67y · appointed 2022-02-14 · resigned 2022-02-14
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

2
Total charges
1
Outstanding
1
Active lenders
Status:Lender:2 of 2 shown
TypeProperties
outstanding
Aether Financial Services UK as Security Trustee for the Secured Parties (As Defined in the Instrument)
Aether Financial Services UK Limited as Security Trustee for the Secured Parties (As Defined in the Instrument)
A registered charge1 property19/12/2025
satisfied
Ag Assetco
Ag Assetco Limited
A registered charge28/01/202503/12/2025
Click column headers to sort. Use filters above to narrow by status and lender.

Recent filings (27 total)

change-person-director-company-with-change-date
officers · CH01
2026-03-26
change-person-director-company-with-change-date
officers · CH01
2026-03-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-03-04
appoint-person-director-company-with-name-date
officers · AP01
2026-02-09
memorandum-articles
incorporation · MA
2026-01-21
resolution
resolution · RESOLUTIONS
2026-01-08
mortgage-create-with-deed-with-charge-number-charge-creation-date
mortgage · MR01
2026-01-05
accounts-with-accounts-type-full
accounts · AA
2025-12-17
mortgage-satisfy-charge-full
mortgage · MR04
2025-12-03
appoint-person-director-company-with-name-date
officers · AP01
2025-10-21
confirmation-statement-with-updates
confirmation-statement · CS01
2025-03-21
mortgage-create-with-deed-with-charge-number-charge-creation-date
mortgage · MR01
2025-02-18
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-09-30
confirmation-statement-with-updates
confirmation-statement · CS01
2024-03-05
change-person-director-company-with-change-date
officers · CH01
2024-03-04