ADVICE2U LTD
Opportunity 75/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (69/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Key financials
1 year extracted from filed iXBRL accountsFinancials
Extracted from Companies House accounts · FRS 102| Metric | 2025-10-31 |
|---|---|
| Average employees | 1 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 confirmation-statement
- • 1 confirmation-statement
- • 2 capital
- • 1 confirmation-statement
- • 1 resolution
Corporate timeline (12 events)Click to expand
- 2026-02-15📄capital-name-of-class-of-sharescapital · SH08
- 2026-02-15📄capital-variation-of-rights-attached-to-sharescapital · SH10
- 2026-02-15📄resolutionresolution · RESOLUTIONS
- 2026-01-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-02-10📄change-account-reference-date-company-current-extendedaccounts · AA01
- 2025-01-27📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-01-16📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-05-01📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-04-29🏢Company incorporatedAs ADVICE2U LTD
- 2022-04-29➕CAMERON, Constance appointedsecretary
- 2022-04-29➕CAMERON, Alexander appointeddirector
- 2022-04-29📄incorporation-companyincorporation · NEWINC
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Senior director age: Director aged approximately 64 — approaching natural succession window.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primaryFounder aged 63+: Senior director is approximately 64. Approaching typical UK retirement age — succession thinking likely.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanShareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Alexander Cameron Individual · British · DOB 05/1962 · age 64 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 29/04/2022 |
Mrs Constance Cameron Individual · British · DOB 04/1971 · age 55 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 29/04/2022 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 0 resigned)
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