AARDS CARDS LTD
🌿Early-stageactive
14280314 · ltd · incorporated 2022-08-05
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Aug 2024
Net worth
£10.2k
book net assets
Opportunity
70/100
Strong
What this business does
Primary activity: Retail sale via mail order houses or via Internet
Sector: Wholesale & retail
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and acceptable with review structure.
Opportunity 70/100 (strong), bankability 70/100. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
10 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £10,241
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
£10k
↑ 374% YoY
Current Assets
£26k
↑ 40% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-08-31 | 2023-08-31 |
|---|---|---|
| Total assets | £10.2k | £18.3k |
| Current assets | £25.7k | £18.4k |
| Net assets | £10.2k | £2.2k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (10 events)Click to expand
- 2025-09-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-08-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-05-15📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-05-14✏️certificate-change-of-name-companychange-of-name · CERTNM
- 2024-05-07➕HENLY, Theo Oscar Michael appointeddirector
- 2024-03-13📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-08-19📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-08-05🏢Company incorporatedAs AARDS CARDS LTD
- 2022-08-05➕AUSTIN, Jake Barnaby appointeddirector
- 2022-08-05📄incorporation-companyincorporation · NEWINC
Owner dependency
58/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Jake Barnaby Austin Individual · British · DOB 07/1995 · age 31 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 05/08/2022 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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|---|---|---|---|---|---|---|---|
| A2B EVENTS LTD→ 14692641 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| ABS WORKS LIMITED→ 11671602 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| ABYSS FORGE CO. LTD→ 16338243 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| ACCELERATION CONSULTING LIMITED→ 11542557 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| ACLE EXPRESS COMPANY LTD→ 15356453 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ACR TRADING (UK) LIMITED→ 14021540 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| ADD DISTRIBUTION LTD→ 07685267 · est 2011 · no financials extracted | — | — | — | — | 14y | — | — |
| ADR ELECTRICAL LIMITED→ 04998155 · est 2003 · no financials extracted | — | — | — | — | 22y | — | — |
| AE COSMETICS LIMITED→ 09627087 · est 2015 · no financials extracted | — | — | — | — | 10y | — | — |
| AERA ACTIVE LTD→ 17009273 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| AFRINA BD SUFFOLK UK LTD→ 15571170 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| AGENTREST LIMITED→ 03997433 · est 2000 · no financials extracted | — | — | — | — | 25y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2022-08-05
Jurisdictionengland-wales
Primary SIC47910 — Retail sale via mail order houses or via Internet
Registered office
21a Ipswich Road
Norwich
NR2 2LN
England
Filing status
Accounts
Next due: 2026-08-31
Last made up to: 2024-08-31
Confirmation statement
Next due: 2026-08-18
Last: 2025-08-04
Officers (2 active · 0 resigned)
AUSTIN, Jake Barnaby→
Activedirector · ~31y · appointed 2022-08-05
View their other companies + combined net worth →
HENLY, Theo Oscar Michael→
Activedirector · ~27y · appointed 2024-05-07
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (10 total)
accounts-with-accounts-type-micro-entity
accounts · AA
2025-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-08-12
accounts-with-accounts-type-micro-entity
accounts · AA
2024-08-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-08-18
appoint-person-director-company-with-name-date
officers · AP01
2024-05-15
certificate-change-of-name-company
change-of-name · CERTNM
2024-05-14
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-03-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-08-07
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-08-19
incorporation-company
incorporation · NEWINC
2022-08-05