AGENT'S ARMY HOLDINGS LTD

🌿Early-stageactive
14525697 · ltd · incorporated 2022-12-06
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
Upgrade to see
Turnover
year to Dec 2024
Net worth
£-840
book net assets
Opportunity
71/100
Strong
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What this business does
Primary activity: General cleaning of buildings
Sector: Administrative & support services
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 71/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: distressed disposal / insolvency (65/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
3 connected companies via shared directors
54
Filing history
10 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Negative net assets
Liabilities exceed assets by £840

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
-£840
Current Assets
£60
Current Liabilities
-£840-£660-£480-£300-£120£60Dec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-12-312023-12-31
Total assets£60
Current assets£60
Net assets£-840
Average employees200

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (10 events)Click to expand
  1. 2025-09-30
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  2. 2024-12-06
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2024-02-16
    📄
    change-person-director-company-with-change-date
    officers · CH01
  4. 2024-02-16
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  5. 2024-02-16
    📄
    change-person-director-company-with-change-date
    officers · CH01
  6. 2024-02-16
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  7. 2022-12-06
    🏢
    Company incorporated
    As AGENT'S ARMY HOLDINGS LTD
  8. 2022-12-06
    MOULE, Amy Louise appointed
    director
  9. 2022-12-06
    MOULE, William Edward appointed
    director
  10. 2022-12-06
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

66/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr William Edward Moule
Individual · British · DOB 01/1978 · age 48
75100%
75–100%board control75-100% shares · 75-100% voting · board control06/12/2022

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2022-12-06
Jurisdictionengland-wales
Primary SIC81210 — General cleaning of buildings

Registered office

7th Floor Sunley House
Bedford Park
Croydon
CR0 2AP
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-12-12
Last: 2025-11-28

Officers (2 active · 0 resigned)

MOULE, Amy Louise
director · ~45y · appointed 2022-12-06
View their other companies + combined net worth →
Active
MOULE, William Edward
director · ~48y · appointed 2022-12-06
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (10 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2025-12-12
accounts-with-accounts-type-dormant
accounts · AA
2025-09-30
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-12-06
confirmation-statement-with-updates
confirmation-statement · CS01
2024-11-28
change-person-director-company-with-change-date
officers · CH01
2024-02-16
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-02-16
change-person-director-company-with-change-date
officers · CH01
2024-02-16
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-02-16
confirmation-statement-with-updates
confirmation-statement · CS01
2023-12-11
incorporation-company
incorporation · NEWINC
2022-12-06