ACTION COUNTS LTD
Opportunity 76/100 (strong), bankability 70/100. Same-surname younger director in place — likely family handover, not open to sale. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-01-31 | 2024-01-31 |
|---|
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
- • 1 confirmation-statement
Corporate timeline (6 events)Click to expand
- 2025-10-24📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-09-18📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-01-03🏢Company incorporatedAs ACTION COUNTS LTD
- 2023-01-03➕RAE, Ian appointeddirector
- 2023-01-03➕RAE, Sheila Margaret appointeddirector
- 2023-01-03📄incorporation-companyincorporation · NEWINC
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Senior director age: Director aged approximately 60 — approaching natural succession window.
Red flags
cleanShareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Ian Rae Individual · British · DOB 03/1966 · age 60 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 03/01/2023 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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Available from the Pro tier upwards.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
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Registered office
Filing status
Officers (2 active · 0 resigned)
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