ALPHARIUM LTD
🌿Early-stageactive
14779808 · ltd · incorporated 2023-04-04
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
75/100
Strong
What this business does
Primary activity: Retail sale via mail order houses or via Internet
Sector: Wholesale & retail
Investor take
PursueStrong opportunity: active trading company with strong profile and acceptable with review structure.
Opportunity 75/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (55/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
10 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
82
Few red flags.
Signal strength
90
Good data coverage for analysis.
Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 confirmation-statement
Last 180 days
2
filings
- • 1 confirmation-statement
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (10 events)Click to expand
- 2025-12-21📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-12-07📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-12-22📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-07-02📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-04-07📄appoint-person-director-company-with-name-dateofficers · AP01
- 2023-04-06➕SPURGEON, John Evett appointeddirector
- 2023-04-04🏢Company incorporatedAs ALPHARIUM LTD
- 2023-04-04➕SPURGEON, Karen Susan appointeddirector
- 2023-04-04📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-04-04📄incorporation-companyincorporation · NEWINC
Owner dependency
74/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Senior director age: Director aged approximately 61 — approaching natural succession window.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
46/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- secondaryFounder aged 58+: Senior director is approximately 61. Early succession window.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
1 lowMultiple registered office changes
lowMultiple address changes in a short period can indicate operational instability or admin disorder.
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Karen Susan Spurgeon Individual · British · DOB 10/1965 · age 61 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 04/04/2023 |
Mr John Evett Spurgeon Individual · British · DOB 08/1965 · age 61 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 04/04/2023 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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|---|---|---|---|---|---|---|---|
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| ALFLIPS LTD→ 15596036 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| ALJAA SPORTS LTD→ 16811064 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ALL FOOTBALL SHIRTS LTD→ 14481475 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| ALL THINGS HORSES LTD→ 15331397 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ALLARD OFFICE FURNITURE LIMITED→ 04515715 · est 2002 · no financials extracted | — | — | — | — | 23y | — | — |
| ALVITA'S BOUTIQUE LIMITED→ 12418628 · est 2020 · no financials extracted | — | — | — | — | 6y | — | — |
| AMBI RAY LTD→ 07739140 · est 2011 · no financials extracted | — | — | — | — | 14y | — | — |
| AMERICAN SWEETS LIMITED→ 13681233 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2023-04-04
Jurisdictionengland-wales
Primary SIC47910 — Retail sale via mail order houses or via Internet
Registered office
Suite 37 Blackwell House Coggeshall Road
Earls Colne
Colchester
Essex
CO6 2JX
England
Filing status
Accounts
Next due: 2027-01-31
Last made up to: 2025-04-30
Confirmation statement
Next due: 2027-04-05
Last: 2026-03-22
Officers (2 active · 0 resigned)
SPURGEON, John Evett→
Activedirector · ~61y · appointed 2023-04-06
View their other companies + combined net worth →
SPURGEON, Karen Susan→
Activedirector · ~61y · appointed 2023-04-04
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (10 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-03-22
accounts-with-accounts-type-micro-entity
accounts · AA
2025-12-21
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-12-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-07
accounts-with-accounts-type-micro-entity
accounts · AA
2024-12-22
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-07-02
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-04-06
appoint-person-director-company-with-name-date
officers · AP01
2023-04-07
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-04-04
incorporation-company
incorporation · NEWINC
2023-04-04