7 QUESTIONS LTD
🌿Early-stageactive
14807917 · ltd · incorporated 2023-04-17
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Apr 2025
Net worth
£-7.1k
book net assets
Opportunity
70/100
Strong
What this business does
Primary activity: Business and domestic software development
Sector: Information & communication
Investor take
Pass (distressed without resilience)Distressed active trading company — structural issues outweigh the discount.
Opportunity 70/100 (strong), bankability 70/100. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (73/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (4 active, 4 linked, 4 with DOB)
90
Ownership & PSC
4 active PSC(s) of 4 total, 4 with control declared
90
Director network
Network not yet resolved
30
Filing history
22 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 105 (micro)Negative net assets
Liabilities exceed assets by £7,126
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
-£7k
↑ 21% YoY
Current Assets
£3k
↑ 952% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 105 (micro)| Metric | 2025-04-30 | 2024-04-30 |
|---|---|---|
| Total assets | £-5.6k | £-8.2k |
| Current assets | £2.9k | £278 |
| Net assets | £-7.1k | £-9.0k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 confirmation-statement
Last 180 days
3
filings
- • 2 accounts
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (24 events)Click to expand
- 2026-01-30📄accounts-amended-with-accounts-type-micro-entityaccounts · AAMD
- 2026-01-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-08-23📄gazette-filings-brought-up-to-dategazette · DISS40
- 2025-08-19📄gazette-notice-compulsorygazette · GAZ1
- 2025-06-16📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-03-29📄gazette-filings-brought-up-to-dategazette · DISS40
- 2025-03-18📄gazette-notice-compulsorygazette · GAZ1
- 2024-12-05📄memorandum-articlesincorporation · MA
- 2024-12-02📄resolutionresolution · RESOLUTIONS
- 2024-10-17📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-08-06📄capital-allotment-sharescapital · SH01
- 2024-04-29📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2024-04-26📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2024-04-26📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-04-26📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-02-13📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-01-01➕GOSSAGE, Ed appointeddirector
- 2024-01-01➕PAGE, Sam appointeddirector
- 2023-12-16✏️certificate-change-of-name-companychange-of-name · CERTNM
- 2023-09-19✏️certificate-change-of-name-companychange-of-name · CERTNM
- 2023-04-17🏢Company incorporatedAs 7 QUESTIONS LTD
- 2023-04-17➕MCPHUN, Alex appointeddirector
- 2023-04-17➕PIRT, David appointeddirector
- 2023-04-17📄incorporation-companyincorporation · NEWINC
Owner dependency
40/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- -4 active directors: Broader management team in place — suggests transferable governance.
Succession & seller-readiness
30/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
4 active beneficial owners · fragmented| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr David Pirt Individual · British · DOB 07/1980 · age 46 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 17/04/2023 |
Mr Alex Mcphun Individual · British · DOB 02/1983 · age 43 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 17/04/2023 |
Mr Sam Page Individual · British · DOB 09/1983 · age 43 | — | — | sig. influencesignificant influence | 01/01/2024 |
Mr Ed Gossage Individual · British · DOB 07/1975 · age 51 | — | — | sig. influencesignificant influence | 01/01/2024 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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| ACCESS VFX LIMITED→ 11721164 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| ACCESSIBLE INTELLIGENCE LIMITED→ 10927925 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2023-04-17
Jurisdictionengland-wales
Primary SIC62012 — Business and domestic software development
Registered office
Unit 11, The Factory
2 Acre Road
Kingston Upon Thames
KT2 6EF
England
Filing status
Accounts
Next due: 2027-01-31
Last made up to: 2025-04-30
Confirmation statement
Next due: 2027-04-30
Last: 2026-04-16
Officers (4 active · 0 resigned)
Active
MCPHUN, Alex→
Activedirector · ~43y · appointed 2023-04-17
View their other companies + combined net worth →
Active
Active
Click a director name to see their full track record across all companies.
Recent filings (22 total)
confirmation-statement-with-updates
confirmation-statement · CS01
2026-05-01
accounts-amended-with-accounts-type-micro-entity
accounts · AAMD
2026-01-30
accounts-with-accounts-type-micro-entity
accounts · AA
2026-01-30
gazette-filings-brought-up-to-date
gazette · DISS40
2025-08-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-08-21
gazette-notice-compulsory
gazette · GAZ1
2025-08-19
accounts-with-accounts-type-micro-entity
accounts · AA
2025-06-16
gazette-filings-brought-up-to-date
gazette · DISS40
2025-03-29
gazette-notice-compulsory
gazette · GAZ1
2025-03-18
memorandum-articles
incorporation · MA
2024-12-05
resolution
resolution · RESOLUTIONS
2024-12-02
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-10-17
capital-allotment-shares
capital · SH01
2024-08-06
confirmation-statement-with-updates
confirmation-statement · CS01
2024-04-29
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2024-04-29