APPP LTD
🌿Early-stageactive
14828814 · ltd · incorporated 2023-04-26
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Apr 2025
Net worth
—
book net assets
Opportunity
73/100
Strong
What this business does
Primary activity: Other service activities n.e.c.
Sector: Other service activities
Investor take
PursueStrong opportunity: active trading company with strong profile and acceptable with review structure.
Opportunity 73/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: high (84/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (2 active, 4 linked, 4 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
16 connected companies via shared directors
90
Filing history
20 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
73/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
77
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-04-30 | 2024-04-30 |
|---|---|---|
| Average employees | 4 | 400 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
3
filings
- • 2 persons-with-significant-control
- • 1 confirmation-statement
Last 180 days
5
filings
- • 2 persons-with-significant-control
- • 2 officers
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (23 events)Click to expand
- 2026-05-14📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2026-05-14📄withdrawal-of-a-person-with-significant-control-statementpersons-with-significant-control · PSC09
- 2026-04-17📄termination-director-company-with-name-termination-dateofficers · TM01
- 2026-04-17📄termination-director-company-with-name-termination-dateofficers · TM01
- 2026-04-14➖BEANEY, Paul David resigneddirector
- 2026-04-14➖TAYLOR, Rosie Alice resigneddirector
- 2026-01-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-08-01📄change-person-director-company-with-change-dateofficers · CH01
- 2025-01-24📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-09-05📄change-person-director-company-with-change-dateofficers · CH01
- 2023-06-29📄second-filing-of-confirmation-statement-with-made-up-dateconfirmation-statement · RP04CS01
- 2023-06-13📄notification-of-a-person-with-significant-control-statementpersons-with-significant-control · PSC08
- 2023-06-13📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2023-06-13📄appoint-person-director-company-with-name-dateofficers · AP01
- 2023-06-13📄appoint-person-director-company-with-name-dateofficers · AP01
- 2023-06-13📄appoint-person-director-company-with-name-dateofficers · AP01
- 2023-06-13📄capital-allotment-sharescapital · SH01
- 2023-06-07➕SIMPSON, Alan Jonathan appointeddirector
- 2023-06-07➕BEANEY, Paul David appointeddirector
- 2023-06-07➕TAYLOR, Rosie Alice appointeddirector
- 2023-04-26🏢Company incorporatedAs APPP LTD
- 2023-04-26➕HAMILTON, Paul Michael appointeddirector
- 2023-04-26📄incorporation-companyincorporation · NEWINC
Owner dependency
66/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Senior director age: Director aged approximately 60 — approaching natural succession window.
Succession & seller-readiness
46/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- secondaryFounder aged 58+: Senior director is approximately 60. Early succession window.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
1 med ·2 director resignations in last 12 months
mediumMultiple recent departures can indicate governance disagreement, succession event, or preparation for sale/stress.
Evidence: BEANEY, Paul David resigned 2026-04-14; TAYLOR, Rosie Alice resigned 2026-04-14
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Alan Jonathan Simpson Individual · British · DOB 10/1966 · age 60 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 15/04/2026 |
1 historic (ceased) PSC
- Mr Paul Michael Hamiltonceased 07/06/2023· 75-100% shares · 75-100% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Trade services · SL postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| A.R.G LOCATION SERVICES LIMITED→ 15008738 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ALWAYS PAID LTD→ 15502137 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| ANNA VERGHESE CONSULTING LTD→ 11684248 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| ANYTIME RESOURCES LIMITED→ 06651159 · est 2008 · no financials extracted | — | — | — | — | 17y | — | — |
| APEX PARKING LIMITED→ 13312680 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| APNA VIRSA ORGANISATION CIC→ 15947592 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| APOLLO CARS OF ICKENHAM LIMITED→ 04509893 · est 2002 · no financials extracted | — | — | — | — | 23y | — | — |
| APOLLO SECURITY LTD→ 14124289 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| APPLESTONE RECOVERY AND MOTOR WORKS LIMITED→ 16259488 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| APTANIA LTD→ 09375034 · est 2015 · no financials extracted | — | — | — | — | 11y | — | — |
| AQ CHAUFFEUR DRIVE LTD→ 11952294 · est 2019 · no financials extracted | — | — | — | — | 7y | — | — |
| AQOIA LIMITED→ 08248507 · est 2012 · no financials extracted | — | — | — | — | 13y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2023-04-26
Jurisdictionengland-wales
Primary SIC96090 — Other service activities n.e.c.
Registered office
2-4 Packhorse Road
Gerrards Cross
Buckinghamshire
SL9 7QE
United Kingdom
Filing status
Accounts
Next due: 2027-01-31
Last made up to: 2025-04-30
Confirmation statement
Next due: 2027-06-27
Last: 2026-06-13
Officers (2 active · 2 resigned)
HAMILTON, Paul Michael→
Activedirector · ~40y · appointed 2023-04-26
View their other companies + combined net worth →
SIMPSON, Alan Jonathan→
Activedirector · ~60y · appointed 2023-06-07
View their other companies + combined net worth →
BEANEY, Paul David→
Resigneddirector · ~58y · appointed 2023-06-07 · resigned 2026-04-14
TAYLOR, Rosie Alice→
Resigneddirector · ~37y · appointed 2023-06-07 · resigned 2026-04-14
Click a director name to see their full track record across all companies.
Recent filings (20 total)
confirmation-statement-with-updates
confirmation-statement · CS01
2026-06-21
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2026-05-14
withdrawal-of-a-person-with-significant-control-statement
persons-with-significant-control · PSC09
2026-05-14
termination-director-company-with-name-termination-date
officers · TM01
2026-04-17
termination-director-company-with-name-termination-date
officers · TM01
2026-04-17
accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-01-29
change-person-director-company-with-change-date
officers · CH01
2025-08-01
confirmation-statement-with-updates
confirmation-statement · CS01
2025-06-19
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-01-24
change-person-director-company-with-change-date
officers · CH01
2024-09-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-06-13
second-filing-of-confirmation-statement-with-made-up-date
confirmation-statement · RP04CS01
2023-06-29
notification-of-a-person-with-significant-control-statement
persons-with-significant-control · PSC08
2023-06-13
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2023-06-13
confirmation-statement-with-updates
confirmation-statement · CS01
2023-06-13