ADVANTAGE RUGBY CIC

💤Zombieactive
14913248 · private-limited-guarant-nsc · incorporated 2023-06-05
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
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Turnover
not disclosed
Net worth
book net assets
Opportunity
68/100
Strong
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What this business does
Primary activity: Activities of sport clubs
Sector: Arts, entertainment & recreation
Investor take
Pursue
Active trading company. Reasonable fundamentals — worth a memo before deciding.

Opportunity 68/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: low (54/100)

Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
5 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
68/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
77
Few red flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • 1 change-of-name
Last 180 days
1
filing
  • 1 change-of-name
Counts from Companies House filing history.
Corporate timeline (5 events)Click to expand
  1. 2026-05-12
    ✏️
    certificate-change-of-name-company
    change-of-name · CERTNM
  2. 2025-07-08
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2023-06-05
    🏢
    Company incorporated
    As ADVANTAGE RUGBY CIC
  4. 2023-06-05
    KEATS, Dean appointed
    director
  5. 2023-06-05
    📄
    incorporation-community-interest-company
    incorporation · CICINC

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

1 med ·
Name changed recently
medium

Name changes can be benign (rebrand) but can also precede distress, phoenix activity, or buyer concealment.

Evidence: 2026-05-12: certificate-change-of-name-company

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mr Dean Keats
Individual · British · DOB 06/1985 · age 41
sig. influencesignificant influence05/06/2023

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
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Company details

Statusactive
Typeprivate-limited-guarant-nsc
Incorporated2023-06-05
Jurisdictionengland-wales
Primary SIC93120 — Activities of sport clubs

Registered office

156 Cromer Road
Mundesley
Norfolk
NR11 8DF
United Kingdom

Filing status

Accounts
Next due: 2026-06-30
Last made up to: 2024-06-30
Confirmation statement
Next due: 2026-06-18
Last: 2025-06-04

Officers (1 active · 0 resigned)

KEATS, Dean
director · ~41y · appointed 2023-06-05
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (5 total)

certificate-change-of-name-company
change-of-name · CERTNM
2026-05-12
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-07-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-06-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-07-19
incorporation-community-interest-company
incorporation · CICINC
2023-06-05