394 SPORTS LTD

🌿Early-stageactive
14951578 · ltd · incorporated 2023-06-21
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jun 2025
Net worth
£-4.29M
book net assets
Opportunity
75/100
Strong
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What this business does
Primary activity: Other sports activities
Sector: Arts, entertainment & recreation
Investor take
Pass (distressed without resilience)
Active trading company. Family succession underway — not a classic acquisition target.

Opportunity 75/100 (strong), bankability 70/100. Same-surname younger director in place — likely family handover, not open to sale. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (71/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (2 active, 4 linked, 3 with DOB)
85
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
16 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
82
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Negative net assets
Liabilities exceed assets by £4,286,022

Key financials

1 year extracted from filed iXBRL accounts
Cash
—
Net Worth
-£4.3m
Current Assets
—
Current Liabilities
—

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-06-30
Total assets£-4.29M
Net assets£-4.29M

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
2
filings
  • • 1 accounts
  • • 1 confirmation-statement
Last 180 days
2
filings
  • • 1 accounts
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (20 events)Click to expand
  1. 2026-03-27
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2025-09-15
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  3. 2025-07-18
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  4. 2025-03-26
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2024-08-20
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  6. 2024-05-28
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  7. 2024-02-02
    ➖
    TAYLOR, Roslyn resigned
    secretary
  8. 2024-02-02
    ➖
    YOUNG, Simon David resigned
    director
  9. 2024-02-02
    📄
    termination-secretary-company-with-name-termination-date
    officers · TM02
  10. 2024-02-02
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  11. 2024-02-01
    ➕
    TAYLOR, Roslyn appointed
    secretary
  12. 2024-02-01
    ➕
    YOUNG, Simon David appointed
    director
  13. 2024-02-01
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  14. 2024-02-01
    📄
    appoint-person-secretary-company-with-name-date
    officers · AP03
  15. 2023-06-29
    📄
    change-person-director-company-with-change-date
    officers · CH01
  16. 2023-06-26
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  17. 2023-06-21
    🏢
    Company incorporated
    As 394 SPORTS LTD
  18. 2023-06-21
    ➕
    UGGLA, Julie Anne appointed
    director
  19. 2023-06-21
    ➕
    UGGLA, Matthew Gordon appointed
    director
  20. 2023-06-21
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

79/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Senior director age: Director aged approximately 63 — approaching natural succession window.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
  • +Young company: Only 2.9 years old — management layer unlikely to be developed.

Succession & seller-readiness

16/100
No succession signal

No meaningful acquirability indicators from public data.

SIGNALS
  • primaryFamily succession underway: Not a takeover target — UGGLA, Matthew Gordon (same surname) appointed 2023-06-21. Pattern consistent with intra-family handover.
  • primaryFounder aged 63+: Senior director is approximately 63. Approaching typical UK retirement age — succession thinking likely.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

1 low
Multiple registered office changes
low

Multiple address changes in a short period can indicate operational instability or admin disorder.

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mrs Julie Anne Uggla
Individual · British · DOB 10/1963 · age 63
25–50%
25–50%board control25-50% shares · 25-50% voting · board control21/06/2023
Mr Matthew Gordon Uggla
Individual · British · DOB 03/1994 · age 32
25–50%
25–50%board control25-50% shares · 25-50% voting · board control21/06/2023

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2023-06-21
Jurisdictionengland-wales
Primary SIC93199 — Other sports activities

Registered office

15 Blomfield Road
London
W9 1AD
England

Filing status

Accounts
Next due: 2027-03-31
Last made up to: 2025-06-30
Confirmation statement
Next due: 2027-01-25
Last: 2026-01-11

Officers (2 active · 2 resigned)

UGGLA, Julie Anne→
director · ~63y · appointed 2023-06-21
View their other companies + combined net worth →
Active
UGGLA, Matthew Gordon→
director · ~32y · appointed 2023-06-21
View their other companies + combined net worth →
Active
TAYLOR, Roslyn→
secretary · appointed 2024-02-01 · resigned 2024-02-02
Resigned
YOUNG, Simon David→
director · ~59y · appointed 2024-02-01 · resigned 2024-02-02
Resigned

Click a director name to see their full track record across all companies.

Recent filings (16 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-03-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-03-16
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-09-15
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-07-18
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-03-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-02-13
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-08-20
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-05-28
termination-secretary-company-with-name-termination-date
officers · TM02
2024-02-02
termination-director-company-with-name-termination-date
officers · TM01
2024-02-02
appoint-person-director-company-with-name-date
officers · AP01
2024-02-01
appoint-person-secretary-company-with-name-date
officers · AP03
2024-02-01
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-01-11
change-person-director-company-with-change-date
officers · CH01
2023-06-29
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-06-26