ALLURE SCENTS LIMITED

🌿Early-stageactive
14983233 · ltd · incorporated 2023-07-05
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
Upgrade to see
Turnover
year to Jul 2024
Net worth
book net assets
Opportunity
60/100
Worth a look
🔔
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What this business does
Primary activity: SIC 20420
Sector: Manufacturing
ALSO REGISTERED FOR
  • 46450SIC 46450
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 60/100 (worth a look), bankability 50/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: File overdue accounts. Clears statutory overdue flag — immediate bankability uplift for refinance conversations. Most likely exit: share sale to pe / searcher (38/100).

Data confidence

Overall: medium (72/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 2 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (1 active, 3 linked, 3 with DOB)
90
Ownership & PSC
1 active PSC(s) of 3 total, 3 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
21 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
60/100Worth a look
PassWatchWorth a lookStrongExceptional 

Mixed signal. Worth opening the full target workup before deciding to pursue.

Business quality
45
Concerning — overdue filings or status flags present.
Acquirability
50
Some acquirability indicators.
Risk profile
67
Some moderate concerns — review flags.
Signal strength
90
Good data coverage for analysis.

Key financials

1 year extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities

Financials

Extracted from Companies House accounts · FRS 102
Metric2024-07-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (25 events)Click to expand
  1. 2025-09-03
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  2. 2025-09-03
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  3. 2025-09-01
    BASHIR, Hidayah resigned
    director
  4. 2025-01-08
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  5. 2025-01-08
    📄
    change-person-director-company-with-change-date
    officers · CH01
  6. 2025-01-02
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  7. 2024-12-23
    📄
    change-person-director-company-with-change-date
    officers · CH01
  8. 2024-12-23
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  9. 2024-12-20
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  10. 2024-12-09
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  11. 2024-12-09
    📄
    change-person-director-company-with-change-date
    officers · CH01
  12. 2024-11-29
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  13. 2024-11-29
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  14. 2024-11-29
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  15. 2024-11-29
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  16. 2024-11-29
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  17. 2024-11-29
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  18. 2024-11-25
    MAROOF, Kainaat appointed
    director
  19. 2024-11-25
    BASHIR, Hidayah appointed
    director
  20. 2024-11-25
    MAROOF, Khuram resigned
    director
  21. 2024-09-25
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  22. 2024-09-24
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  23. 2023-07-05
    🏢
    Company incorporated
    As ALLURE SCENTS LIMITED
  24. 2023-07-05
    MAROOF, Khuram appointed
    director
  25. 2023-07-05
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Young company: Only 2.9 years old — management layer unlikely to be developed.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

1 high ·
Accounts overdue
high

Statutory accounts have not been filed by their due date. Can indicate admin breakdown, cash preservation, or deliberate delay.

Evidence: Next due: 2026-04-30

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Miss Kainaat Maroof
Individual · British · DOB 09/2000 · age 26
2550%
25–50%25-50% shares · 25-50% voting25/11/2024
2 historic (ceased) PSCs
  • Miss Hidayah Bashirceased 01/09/2025· 25-50% shares · 25-50% voting
  • Mr Khuram Maroofceased 25/11/2024· 75-100% shares · 75-100% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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04198407 · est 2001 · no financials extracted
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07284446 · est 2010 · no financials extracted
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03858795 · est 1999 · no financials extracted
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

10 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2023-07-05
Jurisdictionengland-wales
Primary SIC20420 — SIC 20420

Registered office

284 High Street
Stoke-On-Trent
ST6 5TY
England

Filing status

Accounts
Next due: 2026-04-30OVERDUE
Last made up to: 2024-07-31
Confirmation statement
Next due: 2026-07-18
Last: 2025-07-04

Officers (1 active · 2 resigned)

MAROOF, Kainaat
director · ~26y · appointed 2024-11-25
View their other companies + combined net worth →
Active
BASHIR, Hidayah
director · ~41y · appointed 2024-11-25 · resigned 2025-09-01
Resigned
MAROOF, Khuram
director · ~32y · appointed 2023-07-05 · resigned 2024-11-25
Resigned

Click a director name to see their full track record across all companies.

Recent filings (21 total)

termination-director-company-with-name-termination-date
officers · TM01
2025-09-03
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-09-03
confirmation-statement-with-updates
confirmation-statement · CS01
2025-08-07
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-01-08
change-person-director-company-with-change-date
officers · CH01
2025-01-08
accounts-with-accounts-type-dormant
accounts · AA
2025-01-02
change-person-director-company-with-change-date
officers · CH01
2024-12-23
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-12-23
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-12-20
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-12-09
change-person-director-company-with-change-date
officers · CH01
2024-12-09
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2024-11-29
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2024-11-29
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2024-11-29
termination-director-company-with-name-termination-date
officers · TM01
2024-11-29