10TH AVENUE BEAUTY AFFAIRS LTD
🌿Early-stageactive
15280597 · ltd · incorporated 2023-11-13
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Nov 2024
Net worth
£604
book net assets
Opportunity
69/100
Strong
What this business does
Primary activity: Retail sale of cosmetic and toilet articles in specialised stores
Sector: Wholesale & retail
ALSO REGISTERED FOR
- 96020Hairdressing and other beauty treatment
Investor take
PursueAsset-holding vehicle. Reasonable fundamentals — worth a memo before deciding.
Opportunity 69/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (70/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 2 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
18 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
69/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
82
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £604
Key financials
1 year extracted from filed iXBRL accountsCash
—
Net Worth
£604
Current Assets
£1
Current Liabilities
—
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-11-30 |
|---|---|
| Total assets | £604 |
| Current assets | £1 |
| Net assets | £604 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (15 events)Click to expand
- 2025-10-03📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-10-03📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2025-08-01📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-02-12📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-01-19📄change-person-director-company-with-change-dateofficers · CH01
- 2025-01-19📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-01-19📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-01-19📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-01-19📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-01-03📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-01-03📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-12-27📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-11-13🏢Company incorporatedAs 10TH AVENUE BEAUTY AFFAIRS LTD
- 2023-11-13➕AYANKOYA, Jadesola Esther appointeddirector
- 2023-11-13📄incorporation-companyincorporation · NEWINC
Owner dependency
80/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Young company: Only 2.5 years old — management layer unlikely to be developed.
Succession & seller-readiness
45/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
1 lowMultiple registered office changes
lowMultiple address changes in a short period can indicate operational instability or admin disorder.
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Jadesola Esther Ayankoya Individual · Nigerian · DOB 12/1998 · age 28 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 13/11/2023 |
1 historic (ceased) PSC
- Mr Babatunde Gabriel Dadaceased 02/10/2025· 25-50% shares · 25-50% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Retail · E postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 13FORTIS LTD→ 16944781 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| 16377377 LTD→ 16377377 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| 16388739 LTD→ 16388739 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| 16400560 LTD→ 16400560 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 16400612 LTD→ 16400612 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 16418632 LTD→ 16418632 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 16437224 LIMITED→ 16437224 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 16437349 LTD→ 16437349 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 16437350 LTD→ 16437350 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 16437356 LTD→ 16437356 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 16437358 LTD→ 16437358 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 16437394 LTD→ 16437394 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2023-11-13
Jurisdictionengland-wales
Primary SIC47750 — Retail sale of cosmetic and toilet articles in specialised stores
Registered office
Office 9802 182-184 High Street North
East Ham
London
E6 2JA
England
Filing status
Accounts
Next due: 2026-08-31
Last made up to: 2024-11-30
Confirmation statement
Next due: 2026-11-27
Last: 2025-11-13
Officers (1 active · 0 resigned)
AYANKOYA, Jadesola Esther→
Activedirector · ~28y · appointed 2023-11-13
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (18 total)
confirmation-statement-with-updates
confirmation-statement · CS01
2025-11-13
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-10-03
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-10-03
accounts-with-accounts-type-micro-entity
accounts · AA
2025-08-01
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-02-12
change-person-director-company-with-change-date
officers · CH01
2025-01-19
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-01-19
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-01-19
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-01-19
confirmation-statement-with-updates
confirmation-statement · CS01
2025-01-19
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-01-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-01-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-01-03
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-01-03
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-01-03