10PERCENT LIMITED

🌿Early-stageactive
15617817 · ltd · incorporated 2024-04-05
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
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Turnover
year to Apr 2025
Net worth
£2.7k
book net assets
Opportunity
62/100
Worth a look
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What this business does
Primary activity: Retail sale via mail order houses or via Internet
Sector: Wholesale & retail
Investor take
Special-situation opportunity
Distressed retail with salvageable qualities — special-situations priority.

Opportunity 62/100 (worth a look), bankability 60/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Resolve: Confirmation statement overdue. Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (71/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
8 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
62/100Worth a look
PassWatchWorth a lookStrongExceptional 

Mixed signal. Worth opening the full target workup before deciding to pursue.

Business quality
50
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
67
Some moderate concerns — review flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £2,718

Key financials

1 year extracted from filed iXBRL accounts
Cash
Net Worth
£3k
Current Assets
£3k
Current Liabilities

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-04-30
Total assets£2.7k
Current assets£2.7k
Net assets£2.7k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
2
filings
  • 1 gazette
  • 1 dissolution
Last 90 days
2
filings
  • 1 gazette
  • 1 dissolution
Last 180 days
3
filings
  • 1 gazette
  • 1 dissolution
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (10 events)Click to expand
  1. 2026-04-28
    📄
    gazette-notice-voluntary
    gazette · GAZ1(A)
  2. 2026-04-18
    📄
    dissolution-application-strike-off-company
    dissolution · DS01
  3. 2026-01-07
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2025-06-25
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  5. 2025-06-24
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  6. 2025-06-18
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  7. 2024-04-05
    🏢
    Company incorporated
    As 10PERCENT LIMITED
  8. 2024-04-05
    HILLARY, Joss Adam appointed
    director
  9. 2024-04-05
    NORTON, Andrew Christopher appointed
    director
  10. 2024-04-05
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

63/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Young company: Only 2.1 years old — management layer unlikely to be developed.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

1 high ·
Confirmation statement overdue
high

Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal.

Evidence: Next due: 2026-04-18

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Joss Adam Hillary
Individual · British · DOB 02/1994 · age 32
2550%
25–50%board control25-50% shares · 25-50% voting · board control05/04/2024
Mr Andrew Christopher Norton
Individual · British · DOB 03/1994 · age 32
2550%
25–50%board control25-50% shares · 25-50% voting · board control05/04/2024

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2024-04-05
Jurisdictionengland-wales
Primary SIC47910 — Retail sale via mail order houses or via Internet

Registered office

15 Silverwood Avenue Silverwood Avenue
Ravenshead
Nottingham
NG15 9BU
England

Filing status

Accounts
Next due: 2027-01-31
Last made up to: 2025-04-30
Confirmation statement
Next due: 2026-04-18OVERDUE
Last: 2025-04-04

Officers (2 active · 0 resigned)

HILLARY, Joss Adam
director · ~32y · appointed 2024-04-05
View their other companies + combined net worth →
Active
NORTON, Andrew Christopher
director · ~32y · appointed 2024-04-05
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (8 total)

gazette-notice-voluntary
gazette · GAZ1(A)
2026-04-28
dissolution-application-strike-off-company
dissolution · DS01
2026-04-18
accounts-with-accounts-type-micro-entity
accounts · AA
2026-01-07
gazette-filings-brought-up-to-date
gazette · DISS40
2025-06-25
gazette-notice-compulsory
gazette · GAZ1
2025-06-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-06-18
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-06-18
incorporation-company
incorporation · NEWINC
2024-04-05