BARD'S TALES RUM LTD
🌿Early-stageactive
15748220 · ltd · incorporated 2024-05-29
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to May 2025
Net worth
—
book net assets
Opportunity
71/100
Strong
What this business does
Primary activity: SIC 46342
Sector: Wholesale & retail
Investor take
PursueStrong opportunity: active trading company with strong profile and acceptable with review structure.
Opportunity 71/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (63/100).
Data confidence
Overall: medium (69/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (3 active, 3 linked, 3 with DOB)
90
Ownership & PSC
3 active PSC(s) of 3 total, 3 with control declared
90
Director network
Network not yet resolved
30
Filing history
5 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
1 year extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-05-30 |
|---|
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 confirmation-statement
Last 180 days
3
filings
- • 2 accounts
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (7 events)Click to expand
- 2026-03-04📄accounts-with-accounts-type-dormantaccounts · AA
- 2026-02-11📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2024-05-29🏢Company incorporatedAs BARD'S TALES RUM LTD
- 2024-05-29➕HOWELLS, Cameron appointeddirector
- 2024-05-29➕HOWELLS, Connor appointeddirector
- 2024-05-29➕HOWELLS, Joshua appointeddirector
- 2024-05-29📄incorporation-companyincorporation · NEWINC
Owner dependency
63/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
- +Young company: Only 2.2 years old — management layer unlikely to be developed.
Succession & seller-readiness
30/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
3 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Connor Howells Individual · British · DOB 05/1995 · age 31 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 29/05/2024 |
Mr Cameron Howells Individual · British · DOB 05/1995 · age 31 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 29/05/2024 |
Mr Joshua Howells Individual · British · DOB 07/1989 · age 37 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 29/05/2024 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Wholesale & distribution · CF postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| ASCENDIA WHOLESALERS LTD→ 16860162 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AUDIO CAVE (CARDIFF) LTD→ 10680518 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| BABY BARE BUBBLES LIMITED→ 11381573 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| BADGETBAY LTD→ 16693844 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| BARRINGTON BUSINESS CONSULTANTS LIMITED→ 09518272 · est 2015 · no financials extracted | — | — | — | — | 11y | — | — |
| BARRY ISLAND SPIRITS CO LIMITED→ 12964705 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| BARUCHGLOBAL LIMITED→ 14080741 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| BAY PROVISIONS LIMITED→ 09272701 · est 2014 · no financials extracted | — | — | — | — | 11y | — | — |
| BCB MARINE LIMITED→ 07093656 · est 2009 · no financials extracted | — | — | — | — | 16y | — | — |
| BEAM BODY CARE LTD→ 12437651 · est 2020 · no financials extracted | — | — | — | — | 6y | — | — |
| BEAM TEETH WHITENING LTD→ 17031304 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| BEARS HEAD TRADING COMPANY LTD→ 14692517 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2024-05-29
Jurisdictionengland-wales
Primary SIC46342 — SIC 46342
Registered office
49 Rhodri Morgan Way
Canton
Cardiff
South Glamorgan
CF11 8GB
United Kingdom
Filing status
Accounts
Next due: 2027-02-28
Last made up to: 2025-05-30
Confirmation statement
Next due: 2027-06-11
Last: 2026-05-28
Officers (3 active · 0 resigned)
HOWELLS, Cameron→
Activedirector · ~31y · appointed 2024-05-29
View their other companies + combined net worth →
HOWELLS, Connor→
Activedirector · ~31y · appointed 2024-05-29
View their other companies + combined net worth →
HOWELLS, Joshua→
Activedirector · ~37y · appointed 2024-05-29
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (5 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-06-08
accounts-with-accounts-type-dormant
accounts · AA
2026-03-04
change-account-reference-date-company-previous-shortened
accounts · AA01
2026-02-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-05-29
incorporation-company
incorporation · NEWINC
2024-05-29