1ST CHOICE HOLDINGS LIMITED

🌱Startupactive
16259264 · ltd · incorporated 2025-02-18
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
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Turnover
not disclosed
Net worth
book net assets
Opportunity
69/100
Strong
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What this business does
Primary activity: Activities of other holding companies n.e.c.
Sector: Financial & insurance
Investor take
Pursue
Asset-holding vehicle. Reasonable fundamentals — worth a memo before deciding.

Opportunity 69/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (56/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
4 connected companies via shared directors
57
Filing history
5 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
69/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
82
Few red flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
2
filings
  • 1 address
  • 1 confirmation-statement
Last 180 days
2
filings
  • 1 address
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (6 events)Click to expand
  1. 2026-03-26
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  2. 2025-05-07
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  3. 2025-05-07
    📄
    capital-allotment-shares
    capital · SH01
  4. 2025-02-18
    🏢
    Company incorporated
    As 1ST CHOICE HOLDINGS LIMITED
  5. 2025-02-18
    BLANKLEY, Brodie Brian Little appointed
    director
  6. 2025-02-18
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Young company: Only 1.2 years old — management layer unlikely to be developed.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

1 low
Multiple registered office changes
low

Multiple address changes in a short period can indicate operational instability or admin disorder.

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Brodie Brian Little Blankley
Individual · British · DOB 10/1993 · age 33
75100%
75–100%board control75-100% shares · 75-100% voting · board control18/02/2025

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

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🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2025-02-18
Jurisdictionengland-wales
Primary SIC64209 — Activities of other holding companies n.e.c.

Registered office

18b Fir Tree Lane
Groby
Leicester
LE6 0FH
England

Filing status

Accounts
Next due: 2026-11-18
Last made up to:
Confirmation statement
Next due: 2027-03-03
Last: 2026-02-17

Officers (1 active · 0 resigned)

BLANKLEY, Brodie Brian Little
director · ~33y · appointed 2025-02-18
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (5 total)

change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2026-03-26
confirmation-statement-with-updates
confirmation-statement · CS01
2026-03-26
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-05-07
capital-allotment-shares
capital · SH01
2025-05-07
incorporation-company
incorporation · NEWINC
2025-02-18