00:00 CREATIVE LTD

🌱Startupactive
16679954 · ltd · incorporated 2025-08-28
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
Why now
Window steady · low confidence
Stable recent picture — watch for any upcoming trigger event.
What changed my view
Last 30 days

No material changes in the last 30 days.

Last 90 days

No material changes in the last 90 days.

Last 180 days

No snapshot from 180 days ago — start tracking from today.

🔒Estimated value
Upgrade to see
Turnover
not disclosed
Net worth
book net assets
Opportunity
71/100
Strong
🔔
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What this business does
Primary activity: Advertising agencies
Sector: Professional, scientific & technical
Investor take
Pursue
Strong opportunity: active trading company with strong profile and acceptable with review structure.

Opportunity 71/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: low (52/100)

Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
1 filing — limited history
30
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (4 events)Click to expand
  1. 2025-08-28
    🏢
    Company incorporated
    As 00:00 CREATIVE LTD
  2. 2025-08-28
    BRAKESPEAR, Amy Carmichael appointed
    director
  3. 2025-08-28
    DHILLON, Paul appointed
    director
  4. 2025-08-28
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

63/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Young company: Only 0.9 years old — management layer unlikely to be developed.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Paul Dhillon
Individual · British · DOB 07/1998 · age 28
2550%
25–50%board control25-50% shares · 25-50% voting · board control28/08/2025
Miss Amy Carmichael Brakespear
Individual · British · DOB 09/1996 · age 30
2550%
25–50%board control25-50% shares · 25-50% voting · board control28/08/2025

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

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Company details

Statusactive
Typeltd
Incorporated2025-08-28
Jurisdictionengland-wales
Primary SIC73110 — Advertising agencies

Registered office

Flat 201 Carat House 34 Ursula Gould Way
London
E14 7FZ
England

Filing status

Accounts
Next due: 2027-05-28
Last made up to:
Confirmation statement
Next due: 2026-09-10
Last:

Officers (2 active · 0 resigned)

BRAKESPEAR, Amy Carmichael
director · ~30y · appointed 2025-08-28
View their other companies + combined net worth →
Active
DHILLON, Paul
director · ~28y · appointed 2025-08-28
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (1 total)

incorporation-company
incorporation · NEWINC
2025-08-28