A DIRECTION HOUSING LTD
🌱Startupactive
16815362 · ltd · incorporated 2025-10-28
Investment thesis
Unencumbered property vehicle — clean asset-backed target with refinance headroom.
Why interesting: Property-holding entity with no live charges; straightforward asset-backed case.
Why risky: Values depend on title and valuation; property-specific market exposure.
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
71/100
Strong
What this business does
Primary activity: Other letting and operating of own or leased real estate
Sector: Real estate
Investor take
PursueStrong opportunity: active trading company with strong profile and acceptable with review structure.
Opportunity 71/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (56/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
6 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Recent activity
Last 30 days
0
filings
Last 90 days
2
filings
- • 1 gazette
- • 1 dissolution
Last 180 days
4
filings
- • 1 gazette
- • 1 dissolution
- • 1 persons-with-significant-control
Counts from Companies House filing history.
Corporate timeline (9 events)Click to expand
- 2026-04-07📄gazette-notice-voluntarygazette · GAZ1(A)
- 2026-03-27📄dissolution-application-strike-off-companydissolution · DS01
- 2025-12-09📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2025-12-09📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-11-07📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2025-11-04➕MUNIM, Ahsan Ahmad appointeddirector
- 2025-10-28🏢Company incorporatedAs A DIRECTION HOUSING LTD
- 2025-10-28➕GUL, Arooj appointeddirector
- 2025-10-28📄incorporation-companyincorporation · NEWINC
Owner dependency
63/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Young company: Only 0.6 years old — management layer unlikely to be developed.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Ahsan Ahmad Munim Individual · Filipino · DOB 11/1989 · age 37 | — | 50–75% | board control50-75% voting · board control · trust interest · firm interest | 04/11/2025 |
Mrs Arooj Gul Individual · British · DOB 06/1993 · age 33 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 28/10/2025 |
1 historic (ceased) PSC
- Mr Ahsan Ahmad Munimceased 01/11/2025· 25-50% shares · 25-50% voting
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Property · SR postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 101 BRADFORD STREET LIMITED→ 12130058 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| 13 THORNHILL PARK SUNDERLAND LIMITED→ 10500999 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| 18 AND 20 THE BRIARS FREEHOLD LIMITED→ 13165800 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| 18 ESTATES GROUP LTD→ 16667161 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 21 EIGHT PROPERTIES LTD→ 16708858 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 24 UPPER PARK ROAD LIMITED→ 14700904 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| 2MPS LIMITED→ 05503959 · est 2005 · no financials extracted | — | — | — | — | 20y | — | — |
| 42 - 47 HIGHGATE MANAGEMENT COMPANY LIMITED→ 05570050 · est 2005 · no financials extracted | — | — | — | — | 20y | — | — |
| 65 VOICES LTD→ 11277759 · est 2018 · no financials extracted | — | — | — | — | 8y | — | — |
| A2B PROPERTIES NE LTD→ 16628854 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AAAAP PROPERTIES LTD→ 16362814 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| AANMDESIGNS LTD→ 16858369 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
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See pricing →Company details
Statusactive
Typeltd
Incorporated2025-10-28
Jurisdictionengland-wales
Primary SIC68209 — Other letting and operating of own or leased real estate
Registered office
14 George Avenue
Peterlee
SR8 3ND
England
Filing status
Accounts
Next due: 2027-07-28
Last made up to: —
Confirmation statement
Next due: 2026-11-10
Last: —
Officers (2 active · 0 resigned)
Active
MUNIM, Ahsan Ahmad→
Activedirector · ~37y · appointed 2025-11-04
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (6 total)
gazette-notice-voluntary
gazette · GAZ1(A)
2026-04-07
dissolution-application-strike-off-company
dissolution · DS01
2026-03-27
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-12-09
appoint-person-director-company-with-name-date
officers · AP01
2025-12-09
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-11-07
incorporation-company
incorporation · NEWINC
2025-10-28