AP ONE DIGITAL LTD
Opportunity 70/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: strategic trade sale (65/100).
Data confidence
Overall: low (52/100)Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Recent activity
Corporate timeline (3 events)Click to expand
- 2025-11-19🏢Company incorporatedAs AP ONE DIGITAL LTD
- 2025-11-19➕SEFTON, Andrew Keith appointeddirector
- 2025-11-19📄incorporation-companyincorporation · NEWINC
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Young company: Only 0.6 years old — management layer unlikely to be developed.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanShareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Andrew Keith Sefton Individual · British · DOB 05/1989 · age 37 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 19/11/2025 |
Mrs Patrycja Oriana Sefton Individual · Polish · DOB 08/1990 · age 36 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 19/11/2025 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
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Filing status
Officers (1 active · 0 resigned)
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