89 ADVISORY LTD
🌱Startupactive
16949218 · ltd · incorporated 2026-01-07
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
71/100
Strong
What this business does
Primary activity: Other activities auxiliary to financial services, except insurance and pension funding
Sector: Financial & insurance
Investor take
PursueStrong opportunity: active trading company with strong profile and acceptable with review structure.
Opportunity 71/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (65/100).
Data confidence
Overall: low (54/100)Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
3 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
3
filings
- • 1 accounts
- • 1 confirmation-statement
- • 1 incorporation
Counts from Companies House filing history.
Corporate timeline (5 events)Click to expand
- 2026-01-20📄change-account-reference-date-company-current-shortenedaccounts · AA01
- 2026-01-07🏢Company incorporatedAs 89 ADVISORY LTD
- 2026-01-07➕GRIFFIN, Matthew John William appointeddirector
- 2026-01-07➕STERLAND, David Michael John appointeddirector
- 2026-01-07📄incorporation-companyincorporation · NEWINC
Owner dependency
63/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Young company: Only 0.4 years old — management layer unlikely to be developed.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr David Michael John Sterland Individual · British · DOB 03/1981 · age 45 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 07/01/2026 |
Mr Matthew John William Griffin Individual · British · DOB 06/1994 · age 32 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 07/01/2026 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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| 4LIFE FINANCIAL PLANNING LTD→ 04867965 · est 2003 · no financials extracted | — | — | — | — | 22y | — | — |
| A2B CONSULTING LIMITED→ 08489197 · est 2013 · no financials extracted | — | — | — | — | 13y | — | — |
| AAA INVEST GROUP LIMITED→ 15007112 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
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| AALMA LTD→ 17107402 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ABBEY NATIONAL PROPERTY INVESTMENTS→ 02412672 · est 1989 · no financials extracted | — | — | — | — | 36y | — | — |
| ABEDIN FINANCIAL SERVICES LTD→ 14431801 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| ABEGAB LIMITED→ 11476627 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2026-01-07
Jurisdictionengland-wales
Primary SIC66190 — Other activities auxiliary to financial services, except insurance and pension funding
Registered office
41 Savernake Road
London
NW3 2JU
England
Filing status
Accounts
Next due: 2027-09-30
Last made up to: —
Confirmation statement
Next due: 2027-01-30
Last: 2026-01-16
Officers (2 active · 0 resigned)
GRIFFIN, Matthew John William→
Activedirector · ~32y · appointed 2026-01-07
View their other companies + combined net worth →
STERLAND, David Michael John→
Activedirector · ~45y · appointed 2026-01-07
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (3 total)
change-account-reference-date-company-current-shortened
accounts · AA01
2026-01-20
confirmation-statement-with-updates
confirmation-statement · CS01
2026-01-16
incorporation-company
incorporation · NEWINC
2026-01-07