ADVANCE FINANCIAL SERVICES (NI) LTD

💤Zombieactive
NI621121 · ltd · incorporated 2013-10-25
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
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Turnover
year to Oct 2024
Net worth
£28.8k
book net assets
Opportunity
64/100
Worth a look
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What this business does
Primary activity: Activities of insurance agents and brokers
Sector: Financial & insurance
ALSO REGISTERED FOR
  • 66290Other activities auxiliary to insurance and pension funding
Investor take
Special-situation opportunity
Distressed financial-services with salvageable qualities — special-situations priority.

Opportunity 64/100 (worth a look), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Resolve: Confirmation statement overdue. Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal. Most likely exit: strategic trade sale (65/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 2 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
30 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
64/100Worth a look
PassWatchWorth a lookStrongExceptional 

Mixed signal. Worth opening the full target workup before deciding to pursue.

Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
67
Some moderate concerns — review flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £28,783
Net assets shrinking
Down £88,137 YoY

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
£29k
↓ 75% YoY
Current Assets
£38k
↓ 63% YoY
Current Liabilities
£0£23k£47k£70k£94k£117kOct 2023Oct 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-10-312023-10-31
Total assets£29.3k£118.8k
Current assets£37.6k£102.4k
Net assets£28.8k£116.9k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (16 events)Click to expand
  1. 2025-07-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2024-06-25
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2023-06-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2023-03-03
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  5. 2023-03-03
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  6. 2022-07-08
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2021-10-06
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  8. 2021-10-06
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  9. 2021-03-03
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2020-01-15
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2019-07-09
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  12. 2019-07-09
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  13. 2017-11-23
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  14. 2017-07-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  15. 2013-10-25
    🏢
    Company incorporated
    As ADVANCE FINANCIAL SERVICES (NI) LTD
  16. 2013-10-25
    SHELDON, Simon appointed
    director

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +No director turnover: Company is 12 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

53/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondary12+ year tenure: Director in role 12 years.

Red flags

1 high ·
Confirmation statement overdue
high

Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal.

Evidence: Next due: 2026-03-22

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Simon Sheldon
Individual · British · DOB 06/1972 · age 54
75100%
75–100%board control75-100% shares · 75-100% voting · board control06/04/2016
1 historic (ceased) PSC
  • Mrs Marita Sheldonceased 01/03/2023· 25-50% shares · 25-50% voting

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2013-10-25
Jurisdictionnorthern-ireland
Primary SIC66220 — Activities of insurance agents and brokers

Registered office

109 Red Lion Road
Kilmore
Armagh
BT61 8NU
Northern Ireland

Filing status

Accounts
Next due: 2026-07-31
Last made up to: 2024-10-31
Confirmation statement
Next due: 2026-03-22OVERDUE
Last: 2025-03-08

Officers (1 active · 0 resigned)

SHELDON, Simon
director · ~54y · appointed 2013-10-25
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (30 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2025-07-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-03-14
accounts-with-accounts-type-micro-entity
accounts · AA
2024-06-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-03-15
accounts-with-accounts-type-micro-entity
accounts · AA
2023-06-28
confirmation-statement-with-updates
confirmation-statement · CS01
2023-03-08
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-03-03
confirmation-statement-with-updates
confirmation-statement · CS01
2023-03-03
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2023-03-03
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-10-14
accounts-with-accounts-type-micro-entity
accounts · AA
2022-07-08
confirmation-statement-with-updates
confirmation-statement · CS01
2021-10-08
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2021-10-06
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2021-10-06
accounts-with-accounts-type-micro-entity
accounts · AA
2021-03-03