OPTIMISE E-COMMERCE LTD

🌿Early-stageactive

NI708570 · ltd · incorporated 2024-01-17

Investment thesis

Growth-phase business — story-led; valuation sensitive to momentum.

Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.

Why risky: Price often leads fundamentals; dependency on founder often high.

🔒Estimated value

—

Upgrade to see

Turnover

—

year to Jan 2025

Net worth

£6

book net assets

Opportunity

70/100

Strong

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What this business does

Primary activity: Retail sale via mail order houses or via Internet

Sector: Wholesale & retail

Investor take

Pursue

Strong opportunity: asset-holding vehicle with strong profile and acceptable with review structure.

Opportunity 70/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (69/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile

address, 1 SIC codes, incorporation date

100

Financials

1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed

Lenders & charges

Confirmed no charges registered

Directors & officers

1 officers (1 active, 1 linked, 1 with DOB)

Ownership & PSC

1 active PSC(s) of 1 total, 1 with control declared

Director network

Network not yet resolved

Filing history

4 filings

Gazette notices

No matching gazette notices (standard for active companies)

Opportunity Score

70/100Strong

PassWatchWorth a lookStrongExceptional

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality

Adequate — check latest filings for context.

Acquirability

Some acquirability indicators.

Risk profile

Few red flags.

Signal strength

Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared

Positive net assets

Net assets £6

Key financials

1 year extracted from filed iXBRL accounts

Cash

—

Net Worth

£6

Current Assets

£34k

Current Liabilities

—

Financials

Extracted from Companies House accounts · accounting standard unknown

Metric	2025-01-31
Total assets	£150
Current assets	£33.9k
Net assets	£6

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days

filings

Last 90 days

filings

Last 180 days

filing

• 1 confirmation-statement

Counts from Companies House filing history.

Corporate timeline (4 events)Click to expand

2025-11-27
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2024-01-17
🏢
Company incorporated
As OPTIMISE E-COMMERCE LTD
2024-01-17
➕
SAUNDERSON, Gareth Trevor appointed
director
2024-01-17
📄
incorporation-company
incorporation · NEWINC

Owner dependency

80/100

Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS

+Sole director: Only one active director — all governance concentrated on one person.
+Young company: Only 2.4 years old — management layer unlikely to be developed.

Succession & seller-readiness

45/100

Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS

primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean

No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%

Name	Shares	Voting rights	Nature of control	Notified
Gareth Trevor Saunderson Individual · British · DOB 04/1994 · age 32	75–100%	75–100%	board control75-100% shares · 75-100% voting · board control	17/01/2024

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

Similar companies

Active · Retail · BT postcode area

Company	Est. value	Turnover	Net worth	Staff	Age	Opp	Director
LAMONT STONE LIMITED→ NI031454 · est 1996	£12.57M £9.43M–£15.71M	—	—	73	29y	87	74y
BLAIR'S CARAVANS LIMITED→ NI012772 · est 1978	£10.95M £8.21M–£13.69M	£13.81M	—	6400	48y	88	58y
BOLAN INVESTMENTS LIMITED→ NI030942 · est 1996	£5.21M £3.91M–£6.52M	—	—	18100	29y	84	72y
CREATIVE GARDENS (NI) LIMITED→ NI043559 · est 2002	£4.31M £3.23M–£5.39M	£13.07M	—	20900	23y	84	77y
MURDOCK HARDWOOD INDUSTRIES LIMITED→ NI015426 · est 1982	£3.94M £2.96M–£4.93M	£14.10M	—	3300	44y	87	63y
R & J FOODS LTD→ NI035741 · est 1999	£3.17M £2.38M–£3.96M	—	—	114	27y	84	64y
STEPHENS CATERING EQUIPMENT COMPANY LIMITED→ NI011092 · est 1975	£2.18M £1.63M–£2.72M	£19.96M	—	9500	50y	85	62y
BASIL KNIPE ELECTRICS LIMITED→ NI070354 · est 2008	£2.04M £1.53M–£2.56M	—	—	4300	17y	87	61y
CHARIOTEER LIMITED→ NI038821 · est 2000	£1.83M £1.37M–£2.29M	£16.58M	—	9400	25y	85	61y
JESROE (SERVICES) LIMITED→ NI033828 · est 1998	£1.19M £889.9k–£1.48M	—	—	3000	28y	87	69y
WINE INNS LIMITED→ NI008313 · est 1971	£1.15M £863.8k–£1.44M	—	—	12200	54y	85	80y
BELFAST TILES AND BATHROOM CENTRE LTD→ NI055324 · est 2005	£80.5k £60.4k–£100.7k	£373.4k	—	300	20y	85	62y

Peers ranked by estimated value, then turnover, then opportunity score.See all →

🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive

Typeltd

Incorporated2024-01-17

Jurisdictionnorthern-ireland

Primary SIC47910 — Retail sale via mail order houses or via Internet

Registered office

71 Tullyroan Road

Dungannon

BT71 6NF

Northern Ireland

Filing status

Accounts

Next due: 2026-10-31

Last made up to: 2025-01-31

Confirmation statement

Next due: 2027-01-30

Last: 2026-01-16

Officers (1 active · 0 resigned)

SAUNDERSON, Gareth Trevor→

director · ~32y · appointed 2024-01-17

View their other companies + combined net worth →

Active

Click a director name to see their full track record across all companies.

Recent filings (4 total)

confirmation-statement-with-no-updates

confirmation-statement · CS01

2026-02-10

accounts-with-accounts-type-micro-entity

accounts · AA

2025-11-27

confirmation-statement-with-no-updates

confirmation-statement · CS01

2025-02-07

incorporation-company

incorporation · NEWINC

2024-01-17