AFU INTERNATIONAL CO LIMITED

🌱Startupactive
NI729296 · ltd · incorporated 2025-05-09
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
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Turnover
not disclosed
Net worth
book net assets
Opportunity
67/100
Strong
🔔
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What this business does
Primary activity: Retail sale via mail order houses or via Internet
Sector: Wholesale & retail
Investor take
Pursue
Active trading company. Reasonable fundamentals — worth a memo before deciding.

Opportunity 67/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (55/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (1 active, 4 linked, 4 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
10 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
67/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
50
Some acquirability indicators.
Risk profile
77
Few red flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (17 events)Click to expand
  1. 2025-07-16
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  2. 2025-07-16
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  3. 2025-07-10
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  4. 2025-07-10
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  5. 2025-06-03
    LIU, Qiang appointed
    director
  6. 2025-06-03
    LI, Feipeng resigned
    director
  7. 2025-06-03
    LIU, Qiang appointed
    director
  8. 2025-06-03
    LIU, Qiang resigned
    director
  9. 2025-06-03
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  10. 2025-06-03
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  11. 2025-06-03
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  12. 2025-06-03
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  13. 2025-05-09
    🏢
    Company incorporated
    As AFU INTERNATIONAL CO LIMITED
  14. 2025-05-09
    CHRISTIE, Kacey Cameron appointed
    director
  15. 2025-05-09
    CHRISTIE, Kacey Cameron resigned
    director
  16. 2025-05-09
    LI, Feipeng appointed
    director
  17. 2025-05-09
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Young company: Only 1.0 years old — management layer unlikely to be developed.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

1 med ·
2 director resignations in last 12 months
medium

Multiple recent departures can indicate governance disagreement, succession event, or preparation for sale/stress.

Evidence: LI, Feipeng resigned 2025-06-03; LIU, Qiang resigned 2025-06-03

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Qiang Liu
Individual · Chinese · DOB 08/1987 · age 39
sig. influencesignificant influence03/06/2025
1 historic (ceased) PSC
  • Mr Feipeng Liceased 03/06/2025· 75-100% shares · 75-100% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2025-05-09
Jurisdictionnorthern-ireland
Primary SIC47910 — Retail sale via mail order houses or via Internet

Registered office

Suite 9108 Moat House Business Centre
54 Bloomfield Avenue
Belfast
BT5 5AD
Northern Ireland

Filing status

Accounts
Next due: 2027-02-09
Last made up to:
Confirmation statement
Next due: 2026-06-17
Last: 2025-06-03

Officers (1 active · 3 resigned)

LIU, Qiang
director · ~39y · appointed 2025-06-03
View their other companies + combined net worth →
Active
CHRISTIE, Kacey Cameron
director · ~24y · appointed 2025-05-09 · resigned 2025-05-09
Resigned
LI, Feipeng
director · ~37y · appointed 2025-05-09 · resigned 2025-06-03
Resigned
LIU, Qiang
director · ~39y · appointed 2025-06-03 · resigned 2025-06-03
Resigned

Click a director name to see their full track record across all companies.

Recent filings (10 total)

termination-director-company-with-name-termination-date
officers · TM01
2025-07-16
appoint-person-director-company-with-name-date
officers · AP01
2025-07-16
termination-director-company-with-name-termination-date
officers · TM01
2025-07-10
appoint-person-director-company-with-name-date
officers · AP01
2025-07-10
confirmation-statement-with-updates
confirmation-statement · CS01
2025-06-03
termination-director-company-with-name-termination-date
officers · TM01
2025-06-03
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-06-03
appoint-person-director-company-with-name-date
officers · AP01
2025-06-03
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-06-03
incorporation-company
incorporation · NEWINC
2025-05-09