K2 MARKETING SOLUTIONS LIMITED

💤Zombieactive
SC234098 · ltd · incorporated 2002-07-12
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Oct 2024
Net worth
book net assets
Opportunity
75/100
Strong
🔔
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What this business does
Primary activity: Public relations and communications activities
Sector: Professional, scientific & technical
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (2 active, 4 linked, 2 with DOB)
80
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
55 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
60
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Oct 2023Oct 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2024-10-312023-10-31
Average employees200200

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (22 events)Click to expand
  1. 2025-06-02
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2024-07-19
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2023-03-27
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2022-07-08
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2021-07-26
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2020-07-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2019-07-31
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2018-08-01
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2018-04-25
    📄
    change-account-reference-date-company-previous-extended
    accounts · AA01
  10. 2017-04-27
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  11. 2016-04-29
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  12. 2015-08-10
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  13. 2015-05-08
    📄
    capital-variation-of-rights-attached-to-shares
    capital · SH10
  14. 2015-05-08
    📄
    memorandum-articles
    incorporation · MA
  15. 2015-05-08
    📄
    resolution
    resolution · RESOLUTIONS
  16. 2003-08-01
    KENNEDY, Carole resigned
    director
  17. 2002-07-12
    🏢
    Company incorporated
    As K2 MARKETING SOLUTIONS LIMITED
  18. 2002-07-12
    KENNEDY, Carole appointed
    secretary
  19. 2002-07-12
    KENNEDY, Sean David appointed
    director
  20. 2002-07-12
    OSWALDS OF EDINBURGH LIMITED appointed
    corporate-nominee-secretary
  21. 2002-07-12
    OSWALDS OF EDINBURGH LIMITED resigned
    corporate-nominee-secretary
  22. 2002-07-12
    KENNEDY, Carole appointed
    director

Owner dependency

85/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Long-tenure founder: Senior director has been in place 24 years — deep operational knowledge concentrated in one person.

Succession & seller-readiness

75/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • primary20+ year tenure: Director in role 24 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 24 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Sean David Kennedy
Individual · British · DOB 10/1971 · age 55
5075%
50-75% shares25/07/2016
Mrs Carole Kerr Kennedy
Individual · British · DOB 05/1973 · age 53
2550%
25-50% shares25/07/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2002-07-12
Jurisdictionscotland
Primary SIC70210 — Public relations and communications activities

Registered office

31 West Vows Walk
Kirkcaldy
Fife
KY1 1RX

Filing status

Accounts
Next due: 2026-07-31
Last made up to: 2024-10-31
Confirmation statement
Next due: 2026-07-25
Last: 2025-07-11

Officers (2 active · 2 resigned)

KENNEDY, Carole
secretary · appointed 2002-07-12
View their other companies + combined net worth →
Active
KENNEDY, Sean David
director · ~55y · appointed 2002-07-12
View their other companies + combined net worth →
Active
OSWALDS OF EDINBURGH LIMITED
corporate-nominee-secretary · appointed 2002-07-12 · resigned 2002-07-12
Resigned
KENNEDY, Carole
director · ~53y · appointed 2002-07-12 · resigned 2003-08-01
Resigned

Click a director name to see their full track record across all companies.

Recent filings (55 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-06-02
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-07-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-07-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-07-12
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-03-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-07-12
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-07-08
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-07-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-07-13
confirmation-statement-with-updates
confirmation-statement · CS01
2020-08-21
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-07-29
accounts-with-accounts-type-total-exemption-full
accounts · AA
2019-07-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2019-07-25
accounts-with-accounts-type-total-exemption-full
accounts · AA
2018-08-01