DEALS ON REELS LIMITED

💤Zombieactive
SC237443 · ltd · incorporated 2002-09-27
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
Why now
Window steady · low confidence
Steady and stalled — no momentum either way. Needs an approach trigger.
What changed my view
Last 30 days

No material changes in the last 30 days.

Last 90 days

No snapshot from 90 days ago — start tracking from today.

Last 180 days

No snapshot from 180 days ago — start tracking from today.

🔒Estimated value
—
Upgrade to see
Turnover
—
year to Feb 2025
Net worth
£9.6k
book net assets
Opportunity
82/100
Exceptional
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What this business does
Primary activity: SIC 47640
Sector: Wholesale & retail
Investor take
Pursue
Active trading company with a 65-year-old founder — textbook succession opportunity.

Opportunity 82/100 (exceptional), bankability 80/100. Strong seller-intent signal (83/100, director aged 65). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Discharge stale live charges. 2 live charge(s) created 15+ years ago — likely paid but undischarged. Clean register. Most likely exit: share sale to pe / searcher (73/100).

🏦

Refinance opportunity

2 live charges · oldest 23.3y

45/100
under pressure

Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.

  • · Oldest live charge is 23.3 years old — likely at or near maturity.
  • · Single lender — cleanest path to refinance.
  • · Distress signals active — lender appetite narrows.

Data confidence

Overall: medium (77/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
2 charges (2/2 with lender, 2/2 with type)
90
Directors & officers
8 officers (1 active, 8 linked, 4 with DOB)
80
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
66 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
82/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 105 (micro)
Positive net assets
Net assets £9,639

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
£10k
↑ 23% YoY
Current Assets
£62k
↓ 5.8% YoY
Current Liabilities
—
£0£13k£26k£39k£53k£66kFeb 2024Feb 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 105 (micro)
Metric2025-02-282024-02-28
Total assets£70.9k£77.7k
Current assets£62.0k£65.8k
Net assets£9.6k£7.8k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • • 1 confirmation-statement
Last 180 days
1
filing
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (32 events)Click to expand
  1. 2025-11-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2024-11-23
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2023-11-22
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2022-11-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2022-02-16
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  6. 2021-10-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2020-12-15
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2019-10-09
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2018-11-08
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2017-09-18
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2016-03-28
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  12. 2015-10-02
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  13. 2015-08-18
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  14. 2014-11-18
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  15. 2010-02-26
    ➖
    MCLLDUFF, John resigned
    secretary
  16. 2010-02-26
    ➖
    BAXTER, Sean resigned
    director
  17. 2007-11-13
    ➕
    BAXTER, Sean appointed
    director
  18. 2007-11-13
    ➖
    BAXTER, Sean resigned
    secretary
  19. 2007-11-13
    ➕
    MCLLDUFF, John appointed
    secretary
  20. 2007-11-13
    ➕
    BAXTER, Sean appointed
    director
  21. 2007-11-13
    ➖
    STIRLING, Gail Smith resigned
    director
  22. 2006-02-24
    ➕
    BAXTER, Sean appointed
    secretary
  23. 2006-02-24
    ➖
    STIRLING, Gail Smith resigned
    secretary
  24. 2006-02-24
    ➖
    BAXTER, Sean resigned
    director
  25. 2003-03-12
    🔒
    Charge registered #2
    Lender: The Royal Bank of Scotland PLC
  26. 2003-02-20
    🔒
    Charge registered #1
    Lender: The Royal Bank of Scotland PLC
  27. 2002-09-27
    🏢
    Company incorporated
    As DEALS ON REELS LIMITED
  28. 2002-09-27
    ➕
    STIRLING, Gail Smith appointed
    secretary
  29. 2002-09-27
    ➕
    OSWALDS OF EDINBURGH LIMITED appointed
    corporate-nominee-secretary
  30. 2002-09-27
    ➖
    OSWALDS OF EDINBURGH LIMITED resigned
    corporate-nominee-secretary
  31. 2002-09-27
    ➕
    BAXTER, Sean appointed
    director
  32. 2002-09-27
    ➕
    STIRLING, Gail Smith appointed
    director

Owner dependency

100/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Long-tenure founder: Senior director has been in place 19 years — deep operational knowledge concentrated in one person.
  • +Founder age: Director aged approximately 65 — succession pressure is live.

Succession & seller-readiness

88/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 65. Approaching typical UK retirement age — succession thinking likely.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondary12+ year tenure: Director in role 19 years.
  • secondaryStable-but-static management: Company is 24 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Sean Baxter
Individual · British · DOB 07/1961 · age 65
75–100%
—75-100% shares06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2002-09-27
Jurisdictionscotland
Primary SIC47640 — SIC 47640

Registered office

18 Station Road
Cowdenbeath
Fife
KY4 9SG
United Kingdom

Filing status

Accounts
Next due: 2026-11-30
Last made up to: 2025-02-28
Confirmation statement
Next due: 2027-04-05
Last: 2026-03-22

Officers (1 active · 7 resigned)

BAXTER, Sean→
director · ~65y · appointed 2007-11-13
View their other companies + combined net worth →
Active
BAXTER, Sean→
secretary · appointed 2006-02-24 · resigned 2007-11-13
Resigned
MCLLDUFF, John→
secretary · appointed 2007-11-13 · resigned 2010-02-26
Resigned
STIRLING, Gail Smith→
secretary · appointed 2002-09-27 · resigned 2006-02-24
Resigned
OSWALDS OF EDINBURGH LIMITED→
corporate-nominee-secretary · appointed 2002-09-27 · resigned 2002-09-27
Resigned
BAXTER, Sean→
director · ~65y · appointed 2007-11-13 · resigned 2010-02-26
Resigned
BAXTER, Sean→
director · ~65y · appointed 2002-09-27 · resigned 2006-02-24
Resigned
STIRLING, Gail Smith→
director · ~65y · appointed 2002-09-27 · resigned 2007-11-13
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

2
Total charges
2
Outstanding
1
Active lenders
Status:Lender:2 of 2 shown
TypeProperties
outstanding
Lloyds Banking Group
The Royal Bank of Scotland PLC
Standard security1 property12/03/2003—
outstanding
Lloyds Banking Group
The Royal Bank of Scotland PLC
Bond & floating charge1 property20/02/2003—
Click column headers to sort. Use filters above to narrow by status and lender.

Recent filings (66 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-03-25
accounts-with-accounts-type-micro-entity
accounts · AA
2025-11-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-09
accounts-with-accounts-type-micro-entity
accounts · AA
2024-11-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-03-25
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-11-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-03-22
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-11-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-04-08
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-02-16
accounts-with-accounts-type-micro-entity
accounts · AA
2021-10-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-10-28
accounts-with-accounts-type-micro-entity
accounts · AA
2020-12-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-10-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2019-11-26