EW KELLY LTD
- · Thesis: well-run, low negotiation leverage
Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (63/100).
Data confidence
Overall: medium (76/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · FRS 102Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Total assets | £53.3k | £47.8k |
| Current assets | £59.9k | £53.5k |
| Cash | £58.4k | £52.4k |
| Debtors | £1.6k | £1.1k |
| Net assets | £53.3k | £47.8k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
- • 1 accounts
- • 1 confirmation-statement
Corporate timeline (23 events)Click to expand
- 2025-11-20📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-10-07📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-11-13📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-08-11📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-06-18📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-06-13📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-07-18📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-06-24📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2017-07-20📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2016-07-03📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2015-11-15📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2015-06-23📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2014-11-16📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2014-07-03📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2013-11-14📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2002-11-19➕KELLY, Wendy Gail appointedsecretary
- 2002-11-19➕KELLY, Edmund Campion appointeddirector
- 2002-11-19➕KELLY, Wendy Gail appointeddirector
- 2002-11-19➖FORM 10 SECRETARIES FD LTD resignedcorporate-nominee-secretary
- 2002-11-19➖FORM 10 DIRECTORS FD LTD resignedcorporate-nominee-director
- 2002-11-14🏢Company incorporatedAs EW KELLY LTD
- 2002-11-14➕FORM 10 SECRETARIES FD LTD appointedcorporate-nominee-secretary
- 2002-11-14➕FORM 10 DIRECTORS FD LTD appointedcorporate-nominee-director
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Founder name in company name: Company name contains director surname "KELLY" — strong identity link between founder and business.
- +Long-tenure founder: Senior director has been in place 23 years — deep operational knowledge concentrated in one person.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- primary20+ year tenure: Director in role 23 years. Very long tenure is a classic succession signal.
- secondaryStable-but-static management: Company is 23 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanShareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Wendy Gail Kelly Individual · British · DOB 08/1972 · age 54 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 06/04/2016 |
Mr Edmund Campion Kelly Individual · Irish · DOB 03/1971 · age 55 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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|---|---|---|---|---|---|---|---|
| EDINBURGH CITY TRAVEL LIMITED→ SC823880 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| EDINBURGH INTERNATIONAL CULTURE SUMMIT FOUNDATION→ SC474473 · est 2014 · no financials extracted | — | — | — | — | 12y | — | — |
| EDINBURGH SPANISH FILM FESTIVAL C.I.C.→ SC773811 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| EK FITNESS ACADEMY LTD→ SC800478 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| EUROPEAN LAND ART FESTIVALS CIC→ SC788777 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| EVENTS WITH MOXIE LTD→ SC606021 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| EWEN FERGUSON GOLF LIMITED→ SC546355 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| EXPERIENCED LTD→ SC497666 · est 2015 · no financials extracted | — | — | — | — | 11y | — | — |
| FABLE & LUNE LTD→ SC852595 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| FATDROID LIMITED→ SC882881 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| FENCING FUN LIMITED→ SC440207 · est 2013 · no financials extracted | — | — | — | — | 13y | — | — |
| FESTIVALS EDINBURGH LIMITED→ SC331673 · est 2007 · no financials extracted | — | — | — | — | 18y | — | — |
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (3 active · 2 resigned)
Click a director name to see their full track record across all companies.