CHEERS GROUP LIMITED

🌳Matureactive
SC313258 · ltd · incorporated 2006-12-08
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
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Turnover
—
year to Mar 2025
Net worth
£263.0k
book net assets
Opportunity
83/100
Exceptional
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What this business does
Primary activity: Hotels and similar accommodation
Sector: Accommodation & food service
ALSO REGISTERED FOR
  • 56302Public houses and bars
Investor take
Pursue
Active trading company with a 64-year-old founder — textbook succession opportunity.

Opportunity 83/100 (exceptional), bankability 75/100. Strong seller-intent signal (70/100, director aged 64). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -70% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: share sale to pe / searcher (73/100).

🏦

Refinance opportunity

3 live charges · 2 lenders · oldest 19.1y

30/100
under pressure

Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.

  • · Oldest live charge is 19.1 years old — likely at or near maturity.
  • · Two lenders — manageable, but coordination required.
  • · Cashflow trend is negative — lender view likely cautious.

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 2 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
3 charges (3/3 with lender, 3/3 with type)
90
Directors & officers
5 officers (2 active, 5 linked, 2 with DOB)
78
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
52 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
83/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
85
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £262,995
Net assets shrinking
Down £15,319 YoY
Cash draining
Cash down 70% YoY
Cash YoY
-70%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£33k
↓ 70% YoY
Net Worth
£263k
↓ 5.5% YoY
Current Assets
£55k
↓ 59% YoY
Current Liabilities
—
£0£56k£111k£167k£223k£278kMar 2024Mar 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-03-312024-03-31
Total assets£722.2k£759.5k
Current assets£54.5k£133.9k
Cash£33.3k£111.8k
Net assets£263.0k£278.3k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (27 events)Click to expand
  1. 2025-12-04
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2024-11-03
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2023-12-12
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2022-11-26
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2022-02-21
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  6. 2022-02-21
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  7. 2021-11-02
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2020-12-15
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2019-12-20
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2018-11-26
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2017-11-14
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2016-09-15
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  13. 2015-12-16
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  14. 2015-09-17
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  15. 2014-12-29
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  16. 2009-11-30
    ➖
    HAY, Mark William, Me resigned
    secretary
  17. 2008-02-15
    🔒
    Charge registered #3
    Lender: Royal Bank of Scotland PLC
  18. 2007-07-18
    🔒
    Charge registered #2
    Lender: Clydesdale Bank Public Limited Company
  19. 2007-05-07
    🔒
    Charge registered #1
    Lender: Clydesdale Bank Public Limited Company
  20. 2006-12-08
    🏢
    Company incorporated
    As CHEERS GROUP LIMITED
  21. 2006-12-08
    ➕
    HAY, Mark William, Me appointed
    director
  22. 2006-12-08
    ➕
    HAY, Sandra Elizabeth appointed
    director
  23. 2006-12-08
    ➕
    HAY, Mark William, Me appointed
    secretary
  24. 2006-12-08
    ➕
    BRIAN REID LTD. appointed
    corporate-nominee-secretary
  25. 2006-12-08
    ➖
    BRIAN REID LTD. resigned
    corporate-nominee-secretary
  26. 2006-12-08
    ➕
    STEPHEN MABBOTT LTD. appointed
    corporate-nominee-director
  27. 2006-12-08
    ➖
    STEPHEN MABBOTT LTD. resigned
    corporate-nominee-director

Owner dependency

76/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Long-tenure founder: Senior director has been in place 20 years — deep operational knowledge concentrated in one person.
  • +Senior director age: Director aged approximately 64 — approaching natural succession window.

Succession & seller-readiness

79/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 64. Approaching typical UK retirement age — succession thinking likely.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • secondary12+ year tenure: Director in role 20 years.
  • secondaryStable-but-static management: Company is 20 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mrs Sandra Elizabeth Hay
Individual · British · DOB 05/1963 · age 63
25–50%
—25-50% shares21/02/2022
Mr Mark William Hay
Individual · British · DOB 03/1962 · age 64
25–50%
—25-50% shares30/06/2016
1 historic (ceased) PSC
  • Mrs Sandra Elizabeth Hayceased 21/02/2022· 25-50% shares

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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P RED EVENTS LIMITED→
17115926 · est 2026 · no financials extracted
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SANJITH UK LTD→
15495060 · est 2024 · no financials extracted
————2y——
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02221540 · est 1988 · no financials extracted
————38y——
ST. CUTHBERTS FARMHOUSE LIMITED→
06128851 · est 2007 · no financials extracted
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SULTAANS RESTAURANT (HAWICK) LTD→
13001858 · est 2020 · no financials extracted
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15743050 · est 2024 · no financials extracted
————1y——
SWARLAND EAST HOUSE COTTAGES LIMITED→
11461771 · est 2018 · no financials extracted
————7y——
TAPPIZZA LIMITED→
13703373 · est 2021 · no financials extracted
————4y——
THE BEACHES RETREAT LIMITED→
15569118 · est 2024 · no financials extracted
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11853135 · est 2019 · no financials extracted
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THE POTTED LOBSTER (ABERSOCH) LIMITED→
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THE POTTED LOBSTER LTD→
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————11y——
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2006-12-08
Jurisdictionscotland
Primary SIC55100 — Hotels and similar accommodation

Registered office

Wallace Neuk
Kelso
Roxburghshire
TD5 8JW

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2026-12-22
Last: 2025-12-08

Officers (2 active · 3 resigned)

HAY, Mark William, Me→
director · ~64y · appointed 2006-12-08
View their other companies + combined net worth →
Active
HAY, Sandra Elizabeth→
director · ~63y · appointed 2006-12-08
View their other companies + combined net worth →
Active
HAY, Mark William, Me→
secretary · appointed 2006-12-08 · resigned 2009-11-30
Resigned
BRIAN REID LTD.→
corporate-nominee-secretary · appointed 2006-12-08 · resigned 2006-12-08
Resigned
STEPHEN MABBOTT LTD.→
corporate-nominee-director · appointed 2006-12-08 · resigned 2006-12-08
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

3
Total charges
3
Outstanding
2
Active lenders
Status:Lender:3 of 3 shown
TypeProperties
outstanding
Lloyds Banking Group
Royal Bank of Scotland PLC
Bond & floating charge1 property15/02/2008—
outstanding
Virgin Money
Clydesdale Bank Public Limited Company
Standard security1 property18/07/2007—
outstanding
Virgin Money
Clydesdale Bank Public Limited Company
Floating charge1 property07/05/2007—
Click column headers to sort. Use filters above to narrow by status and lender.

Recent filings (52 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-12-30
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-12-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-12-13
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-11-03
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-12-22
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-12-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-12-21
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-11-26
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2022-02-21
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2022-02-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-12-21
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-11-02
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-12-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-12-13
accounts-with-accounts-type-total-exemption-full
accounts · AA
2019-12-20