CAKE & EAT IT! LTD.
Opportunity 78/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: high (81/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-07-31 | 2024-07-31 |
|---|
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
- • 1 accounts
- • 1 accounts
Corporate timeline (30 events)Click to expand
- 2026-03-25📄accounts-with-accounts-type-dormantaccounts · AA
- 2025-04-17📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-03-05📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-03-28📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-02-10➕GRAND ADMINISTRATION SERVICES LIMITED appointedcorporate-secretary
- 2023-02-10📄appoint-corporate-secretary-company-with-name-dateofficers · AP04
- 2021-09-22📄accounts-with-accounts-type-dormantaccounts · AA
- 2021-06-02📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-11-18📍change-sail-address-company-with-old-address-new-addressaddress · AD02
- 2020-11-18📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2020-11-18📄appoint-person-director-company-with-name-dateofficers · AP01
- 2020-11-18📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2020-11-18📄termination-director-company-with-name-termination-dateofficers · TM01
- 2020-11-18📄termination-director-company-with-name-termination-dateofficers · TM01
- 2020-11-18📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2020-11-18📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2020-11-18📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2020-11-13➕CHURCH, Michael Andrew appointeddirector
- 2020-11-13➖MACASKILL, Claire resignedsecretary
- 2020-11-13➖MACASKILL, Claire resigneddirector
- 2020-11-13➖MACASKILL, John resigneddirector
- 2020-04-28📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2010-07-27🏢Company incorporatedAs CAKE & EAT IT! LTD.
- 2010-07-27➕MACASKILL, Claire appointedsecretary
- 2010-07-27➕BRIAN REID LTD. appointedcorporate-secretary
- 2010-07-27➖BRIAN REID LTD. resignedcorporate-secretary
- 2010-07-27➕MABBOTT, Stephen George appointeddirector
- 2010-07-27➖MABBOTT, Stephen George resigneddirector
- 2010-07-27➕MACASKILL, Claire appointeddirector
- 2010-07-27➕MACASKILL, John appointeddirector
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Senior director age: Director aged approximately 61 — approaching natural succession window.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- secondaryFounder aged 58+: Senior director is approximately 61. Early succession window.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondaryStable-but-static management: Company is 16 years old and no new directors in the last 3 years — succession not yet being planned internally.
Red flags
cleanShareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Michael Andrew Church Individual · Scottish · DOB 05/1965 · age 61 | 75–100% | — | 75-100% shares | 13/11/2020 |
2 historic (ceased) PSCs
- Mr John Macaskillceased 13/11/2020· 25-50% shares
- Mrs Claire Macaskillceased 13/11/2020· 25-50% shares
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 5 resigned)
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